Manager, Field Marketing

Job description

A Day in the Life of the Manager, Field Marketing: The Manager, Field Marketing supports the Director of Guerrilla Marketing in driving localized marketing strategy and execution across events, sponsorships, and key campaigns. While contributing to strategic planning, the position is primarily accountable for leading day-to-day execution, ensuring seamless delivery of high-impact marketing initiatives, and managing a team responsible for field-level activation. Own end-to-end execution of marketing initiatives across events, sponsorships, and local campaigns Translate strategic direction from leadership into actionable plans and deliverables Lead planning and on-the-ground execution of events, ensuring operational excellence and brand consistency Manage event logistics including vendors, materials, run-of-show, and on-site coordination Support identification and evaluation of sponsorships and community partnerships aligned to market strategy Lead execution of large-scale activations to drive brand awareness and local engagement Oversee event portfolio, calendar management, and execution prioritization across markets Ensure effective integration of promotional channels including social, digital, and media support Coordinate development and production of marketing assets and collateral in partnership with internal teams and external agencies Support execution of campaigns across direct sales and local marketing channels Manage marketing calendars to ensure alignment across initiatives and stakeholders Develop and distribute sales collateral and internal communications to support field teams Manage relationships with external vendors, agencies, and event partners Manage relationships with marketing vendors, agencies, and event partners Serve as a key liaison between marketing, sales, and local leadership to ensure alignment and execution readiness Coordinate cross-functional efforts to deliver cohesive marketing programs Directly manage and develop a team of field marketing specialists Provide clear direction, prioritization, and oversight to ensure high-quality execution across all initiatives Coach team members on event execution, stakeholder management, and operational excellence Drive accountability, performance management, and professional development within the team Track and manage event and marketing budgets, including vendor payments and cost control Monitor execution effectiveness and provide feedback and recommendations for continuous improvement Support reporting and performance tracking for marketing initiatives Actively support, promote, and advance all aspects of Astound’s Inclusion and Belonging work, recognizing it as a business priority, including creating a work environment where all employees feel valued, respected, heard, and empowered. Other duties as assigned . What You Bring to the Table: 3 + years of progressive experience in field marketing, local marketing, event marketing, sponsorships, community engagement, or related marketing activation roles. 2+ years of people leadership experience, including coaching, prioritizing work, developing team members, and managing performance. Proven ability leading field-level execution across multiple markets, events, campaigns, or community partnerships. Ability to successfully manage vendor, agency, sponsorship, or event partner relationships, including timelines, deliverables, and budget tracking. Strong collaboration skills by working cross-functionally with sales, marketing, operations, and local leadership to align priorities and deliver effective market activation. Strong people leadership skills with the ability to coach, develop, and hold team members accountable for high-quality execution. Ability to translate marketing strategy into clear field plans, priorities, timelines, and actionable deliverables. Strong understanding of field marketing, event execution, sponsorship activation, local campaigns, and community engagement. Ability to manage multiple events, campaigns, vendors, and stakeholder requests in a fast-paced, deadline-driven environment. Strong project management and organizational skills, including calendar management, logistics planning, resource coordination, and follow-through. Ability to build effective relationships with sales, marketing, operations, local leaders, vendors, agencies, and community partners. Sound judgment and decision-making skills, with the ability to prioritize work, resolve execution issues, and escalate risks appropriately. Comfortable using data, performance results, and stakeholder feedback to evaluate effectiveness and identify opportunities for improvement. Strong budget awareness, including the ability to track spend, manage vendor costs, and support responsible use of marketing resources. Excellent written and verbal communication skills, with the ability to provide clear direction, updates, and recommendations to leaders and field teams. High attention to detail and commitment to brand consistency, operational excellence, and customer-focused execution. Proficiency with Microsoft Office tools, including Excel, PowerPoint, Outlook, and Teams; experience with project management or marketing planning tools preferred. Ability to travel locally or regionally as needed to support events, field activations, and market engagement. Education : ​ Bachelor’s degree preferred in Marketing, Communications, Business, or a related field or equivalent field marketing, event, or people leadership experience We're Proud to Offer a Comprehensive Benefits Package Including: 401k retirement plan, with employer match Insurance options including: medical, dental, vision, life and STD insurance Paid Time Off/Vacation: Starting at 80 hours per year, and increases based on tenure with the organization Floating Holiday: 40 hours per year Paid Holidays: 7 days per year Paid Sick Leave: Astound allows a number of paid sick hours per calendar year and varies based on state and/or local laws Tuition reimbursement program Employee discount program *Benefits listed above are for regular full-time position Base Compensation: The base salary range for this position is $80,000 - $100,000 (annually), plus opportunities for benefits. The base pay range represents the low and high end of the hiring range for this job. Actual pay will vary and may be above or below the range based on various factors including but not limited to relevant skills, experience, and capabilities. Our Mission Statement: * Take care of our customers * Take care of each other * Do what we say we are going to do * Have fun Astound is proud to be an Equal Opportunity Employer, and we are dedicated to cultivating an inclusive workplace where employees feel valued, respected, and empowered. Discrimination of any kind has no place here. We are committed to providing equal opportunities for all employees and applicants, regardless of race, color, religion, sex, gender, pregnancy, childbirth and related conditions, national origin, age, physical and mental disability, marital status, sexual orientation, genetic information, military or veteran status, citizenship, or other status or characteristic protected by applicable law. We strive to create a culture that celebrates our differences and promotes fairness and inclusivity in all aspects of our business. About Astound: Astound is a leading provider of internet, WiFi, mobile, and TV services, dedicated to connecting communities and empowering lives through innovative technology. We also keep businesses connected with dependable fiber infrastructure and internet solutions backed by award-winning service, helping organizations thrive in an increasingly connected world. At the forefront of digital transformation, we continuously evolve our offerings to meet the dynamic needs of our customers—delivering reliable connectivity and groundbreaking digital experiences. Our commitment to excellence extends beyond infrastructure. We invest in our people through personalized training, coaching, and a supportive work environment that fosters growth and opportunity. Employees are empowered to represent a superior telecommunications company while making a meaningful impact in the communities we serve. We offer a robust benefits package that includes rewards, recognition programs, and employee discounts—ensuring our team members are supported in both their professional and personal journeys. At Astound, we believe in creating astounding possibilities for everyone, everywhere.