Manager, Global Account Based Marketing

Job description

ABOUT AIRWALLEX Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 250,000 businesses worldwide – including Brex, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 2,300 of the brightest and most innovative people in tech across 27 offices around the globe. Valued at US$11 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us. ATTRIBUTES WE VALUE We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles https://www.airwallex.com/us/operating-principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor. You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next. ABOUT THE TEAM The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success. What you'll do We’re looking for a strategic, systems-oriented Global Account Based Marketing Manager to define and scale Airwallex’s ABM motion across regions. You will own the global ABM strategy, operating model, measurement framework, and enablement that regional teams use to run campaigns in their markets. This role is less about owning individual 1:1 campaigns and more about designing the infrastructure, playbooks, and multi‑market programs that make ABM predictable, measurable, and repeatable worldwide. You’ll partner closely with Sales, Product Marketing, Marketing Operations, and Regional Marketing to align on target accounts, build integrated plays, and ensure we can attribute impact from first touch through pipeline and revenue. This role is based in San Francisco. Responsibilities: - Set up and own the global ABM systems foundation, partnering with Marketing Operations to ensure the ABM tech stack, data flows, and integrations are configured for account‑level targeting and measurement across all regions. - Design and implement a global attribution and measurement framework for ABM, including standards for tracking, tagging, and multi‑touch, account‑level reporting from engagement through pipeline and revenue. - Define and evolve the global ABM playbook, including segmentation, account tiering, and 1:1, 1:few, and 1:many frameworks that regional teams follow and localize. - Own global, multi‑market ABM campaigns and programs: translate GTM priorities into modular plays that can be “plugged and played” across markets, while regional ABM teams focus on local execution and tactics. - Build standardized tools, templates, and enablement (playbooks, training, documentation, dashboards) so regional ABM and sales teams can consistently execute within the global framework. - Partner closely with Sales, Product Marketing, RevOps, and Regional Marketing to align on target account lists, coverage models, success metrics, and feedback loops that continuously improve targeting, engagement strategies, and campaign performance. Who you are We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory. Minimum qualifications: - Bachelor’s degree or equivalent experience. - 6+ years of hands‑on experience in account-based marketing, including direct ownership of ABM programs and plays. - Strong analytical skills with experience using data and attribution to inform targeting, engagement strategies, and campaign optimization at the account level. - Experience working across multiple regions or markets and adapting ABM programs for different buying committees, sales motions, and channels. - Demonstrated strength with ABM systems and operations (such as Demandbase or similar platforms, plus marketing automation and CRM), and comfort partnering with Marketing Operations on data, routing, and measurement. - Entrepreneurial, hands‑on mindset, comfortable taking ownership and building from 0→1 in a fast‑paced, high‑growth environment. - Exceptional organizational skills, attention to detail, and a customer‑focused approach; able to manage multiple stakeholders, markets, and workstreams in parallel. Preferred qualifications: - Experience in fintech, B2B SaaS, or other complex enterprise environments with multi‑stakeholder buying committees. - Experience building or scaling ABM programs across multiple regions or markets, including multi‑market campaign orchestration and governance. - Hands‑on experience with ABM and personalization platforms (for example, Demandbase, 6sense, Mutiny) and sales enablement tools (such as Highspot, Outreach, or similar). - Experience presenting ABM strategy, performance insights, and recommendations to senior or executive stakeholders and influencing cross‑functional decisions. APPLICANT SAFETY POLICY: FRAUD AND THIRD-PARTY RECRUITERS To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @airwallex.com http://airwallex.com email address. Please apply only through careers.airwallex.com http://careers.airwallex.com or our official LinkedIn page. Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary. EQUAL OPPORTUNITY Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.