Manager, Growth Marketing

Job description

Caseware is one of Canada's original Fintech companies, having led the global audit and accounting software industry for over 30 years, with more than 500,000 users across 130 countries and available in 16 different languages. While you might not have heard of us (yet) over 36,000 accounting and audit professionals list Caseware as a skill on their LinkedIn profiles! We’re looking for a Growth Marketing Manager to lead marketing programmes that attract new prospects and grow relationships with existing customers. You’ll build and optimise multi-channel campaigns, using customer insights and data to generate qualified leads and drive measurable pipeline growth. Working closely with Sales, Product Marketing, Creative and Marketing Operations, you’ll create personalised buyer journeys for audiences in the accounting industry. If you combine creative thinking with strong analytical skills and enjoy taking ownership of results, we’d love to hear from you. ### What you will do: • Build, execute, measure and optimize multi-channel demand generation campaign plans to attract and convert qualified leads. • Design campaigns targeted at both acquisition (new prospects) and expansion (existing customers) to support business growth. • Leverage lead-nurturing, segmentation, and content strategies to create a thoughtful buyer’s journey and customer lifecycle. • Collaborate with creative, product marketing and marketing operations to develop and execute programs that drive existing client pipeline. • Own lead generation, nurture flows, and customer lifecycle marketing programs and be data-driven to ensure campaigns are always optimized. • Work closely with Sales to ensure alignment on target accounts, lead qualification criteria, and campaign performance feedback. • Leverage data and marketing automation tools to segment audiences, trigger personalised experiences, and work with Marketing Ops to track ROI. • Collaborate with content and creative teams to develop compelling assets tailored to buyer personas and stages of the journey. • Monitor campaign performance metrics, analyse results, and iterate to improve conversion rates and pipeline contribution. • Identify new opportunities for pipeline acceleration and customer growth. **Core values for success in this role:** • Data-driven: Make decisions on insights rather than assumptions. • Accountability: Owns targets, learns from failures as well as successes and takes responsibility to deliver results. • Growth-oriented: Continuously seeks ways to improve processes and deliver more leads to the Sales team. ### What you'll bring: • Experience working in the accounting industry. • A degree, or equivalent level qualification, in Marketing. • Proven success in B2B demand generation and growth - able to analyse customer needs and develop targeted, strategic marketing approaches. • Results-driven with experience reporting on pipeline, ROI, and key marketing KPIs. • Excellent communication and stakeholder management skills, both written and verbal. • Self-starter with a growth mindset, able to prioritise, adapt and act with urgency. • Strong anaytical skills to assess performance and interpret results. • Excellent time management and organisational skills with experience managing multiple projects. • 3+ years demand generation experience, preferably in software/SaaS.