Manager, Influencer and Social

Job description

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Manager, Influencer and Social based in United States.** As Manager, Influencer and Social, you will lead creator and social marketing strategies designed to drive measurable growth for a leading digital fitness and wellness platform. You’ll own the strategy for influencer partnerships, social storytelling, user-generated content, and creator-led campaigns across the customer journey. The role combines strategic thinking with hands-on execution, from identifying talent and negotiating partnerships to launching campaigns and optimizing performance. You’ll work closely with Growth, Brand, Creative, Product, PR, CRM, and Analytics teams to connect social activity directly to business outcomes. Data will play a central role in determining where to invest, with success measured through awareness, engagement, acquisition, conversion, subscriptions, and retention. You’ll also identify emerging creators, platforms, cultural moments, and trends to strengthen brand relevance and community connection. This is an opportunity for a creative, entrepreneurial marketer to build and scale a high-performing creator ecosystem in a fast-moving consumer technology environment. ### Accountabilities - Own the influencer and social marketing strategy, translating business objectives into campaigns that drive awareness, acquisition, engagement, conversion, and retention. - Build and scale a creator ecosystem spanning influencers, talent, advocates, and content partners, creating authentic conversations and measurable word-of-mouth growth. - Identify, evaluate, negotiate, brief, and manage creator partnerships from initial outreach through content development, approvals, launch, and performance optimization. - Develop compelling social and creator concepts around product launches, partnerships, cultural moments, and always-on brand storytelling. - Use creators, social content, UGC, and cultural opportunities to strengthen brand differentiation and relevance across fitness, wellness, AI, personalization, and technology. - Partner with Growth and Analytics to measure performance using reach, engagement, customer acquisition cost, conversion, subscriptions, and other relevant business metrics. - Optimize creator and social investment based on performance and ROI, scaling successful initiatives and improving or discontinuing underperforming programs. - Collaborate with Creative, Product, Growth, PR, CRM, and Analytics teams to integrate influencer and social programs into broader go-to-market strategies. - Lead creator and social strategies around major events, using talent, content, and cultural amplification to extend reach and generate product interest beyond the event itself. - Monitor emerging social platforms, creators, trends, and cultural conversations, turning relevant insights into timely opportunities. - Manage agencies and external partners, budgets, timelines, approvals, deliverables, and campaign execution while maintaining high creative standards. - Build repeatable processes and a high-performing social and creator engine that moves efficiently from insight to execution. ## Requirements - 6+ years of experience in influencer, creator, social, or growth marketing, ideally within a consumer brand, technology, fitness, wellness, or subscription business. - Proven track record of developing and executing creator and social campaigns that deliver measurable business results beyond reach and engagement. - Strong understanding of the creator ecosystem, major social platforms, emerging trends, and paid and organic amplification strategies. - End-to-end experience managing creator partnerships, including sourcing, negotiation, briefing, content development, approvals, launch, and optimization. - Strong ability to translate business objectives into creative concepts and stories that audiences want to watch, share, and discuss. - Builder's mindset with a hands-on, resourceful, entrepreneurial approach and the ability to move quickly from strategy to execution. - Data-driven approach to decision-making, with experience using social, creator, and performance data to optimize strategy and investment. - Strong relationship-building and communication skills, with the ability to influence internal stakeholders, creators, agencies, and external partners. - Ability to work autonomously while collaborating effectively in a fast-paced, cross-functional environment. - Experience growing a consumer mobile application or subscription business through influencer and social marketing is preferred. - Experience launching creator programs or social channels from 0 to 1 and scaling successful initiatives is a plus. - Familiarity with connecting influencer and social activity to app installs, trials, subscriptions, CAC, LTV, or other business outcomes is highly valuable. - Existing relationships within fitness, wellness, lifestyle, sports, or entertainment creator communities are advantageous. - Strong instinct for internet culture and emerging trends, with the ability to recognize opportunities before they become mainstream. - Must be authorized to work in the United States without sponsorship. ## Benefits - Remote work opportunity within the United States. - Flexible working environment designed to support autonomy and ownership. - Competitive salary range of **$80,000–$95,000 USD**. - Opportunity to work in the digital fitness, wellness, and consumer technology space. - High-impact role with ownership of creator, influencer, and social strategy. - Cross-functional collaboration with Growth, Brand, Creative, Product, PR, CRM, and Analytics teams. - Opportunity to build and scale creator programs and social initiatives from the ground up. - Exposure to emerging platforms, digital culture, AI, personalization, and innovative consumer experiences. - Dynamic environment focused on measurable growth, experimentation, and continuous optimization.