Manager, Integrated Marketing

Job description

Radionix is seeking a Manager, Integrated Marketing, to turn business priorities and product value propositions into coordinated marketing activities and programs that build awareness, generate demand, and support sales growth. This role leads marketing execution across campaigns, communications, digital channels, creative, events, and daily tactical needs. Working closely with product marketing and sales, the Manager ensures that every activity communicates clear customer value and contributes to measurable business results. The ideal candidate brings 5–10 years of relevant marketing experience, strong project management skills, and the ability to lead a small team while still personally driving execution. This position directly leads marketing operations, graphic design and events personnel and coordinates external agencies and vendors as needed. Integrated Campaign Strategy and Execution Translate marketing strategy, product launches, vertical market priorities, and integration partnerships into integrated campaign plans. Coordinate campaigns across email, website, social media, advertising, webinars, public relations, and events. Own the integrated marketing calendar, ensuring clear priorities, realistic timelines, and consistent execution. Partner with product marketing to translate positioning and value propositions into compelling campaigns and customer-facing content. Develop programs that support distributors, dealers, integrators, and end users. Brand, Content, and Communications Maintain consistent Radionix branding, messaging, and tone across marketing channels. Execute the development and production of campaign assets, collateral, case studies, presentations, videos, and sales materials. Manage and drive marketing communications, including customer announcements, newsletters, social media, and media outreach. Direct creative resources and external partners through clear briefs, feedback, and approval processes. Digital Marketing and Demand Generation Lead email marketing, website campaign updates, landing pages, and digital promotion. Use HubSpot to support campaign execution, lead nurturing, segmentation, and reporting. Partner with sales and marketing operations resources to establish effective lead capture, qualification, routing, and follow-up. Monitor campaign performance and recommend improvements to engagement, conversion, and pipeline contribution. Events and Trade Shows Oversee the planning and execution of trade shows, customer events, partner activities, and webinars. Connect events to broader campaigns through coordinated promotion, lead capture, and post-event follow-up. Manage event priorities, vendors, and performance reporting in partnership with events personnel. Team and Performance Management Identify and implement practical uses of AI to streamline marketing operations, automate repetitive tasks, and improve efficiency while maintaining quality, accuracy, and brand consistency. Lead, coach, and develop direct reports. Manage workloads, establish accountability, and improve collaboration across marketing functions. Manage assigned campaigns, agency relationships, and vendor performance. Establish program objectives and report results, spending, and recommendations to the Director of Marketing. Bachelor’s degree in marketing, communications, business, or a related field, or equivalent practical experience. 5–10 years of progressive marketing experience, including responsibility for integrated campaigns or marketing communications. Experience using AI tools to improve marketing workflows, productivity, and campaign execution. Experience managing employees and coordinating cross-functional projects. Demonstrated ability to plan and execute marketing programs across digital channels, content, and events. Strong writing, editing, creative briefing, and presentation skills. Ability to interpret campaign data and use findings to improve marketing performance. Strong organizational skills and the ability to manage competing priorities. Preferred Qualifications: Experience in B2B marketing, preferably within physical security, technology, manufacturing, or another business with technical products and partner sales channels. Experience with HubSpot or a comparable marketing automation platform. Supporting product launches, technology integrations, or vertical market campaigns. Connecting trade show activity and digital campaigns to sales opportunities. Familiarity with website analytics and CRM reporting. Desired Characteristics Strategic and hands-on: Connects business goals to execution. Customer-focused: Turns technical features into customer value. Collaborative: Builds strong relationships across teams and partners. Accountable and proactive: Takes ownership and anticipates challenges. Organized and adaptable: Manages priorities and adjusts as needed. Creative and analytical: Generates ideas and uses data to improve results. Strong communicator: Provides clear direction and constructive feedback. Supportive people leader: Empowers and develops team members. Curious and resourceful: Learns quickly and finds practical solutions. Quality-minded: Delivers accurate, consistent work on time. The U.S. base salary range for this full-time position is $100,000-120,000 per year. Within the range, individual pay is determined based on several factors, including, but not limited to, work experience and job knowledge, complexity of the role, job location, etc. In addition to a base salary and commission plan, full-time employees are eligible to participate in Keenfinity Group's (US) Health and Welfare Benefit Plans—including medical, dental, vision, disability, and life insurance—as well as the company’s 401(k) plan, subject to the terms and conditions of the respective plan documents. Full-time employees are eligible to participate in Keenfinity Group’s paid time off and sick leave programs in accordance with applicable policies. Reasonable accommodations may be made, to the extent they do not pose an undue hardship, to enable qualified individuals with covered disabilities to perform essential functions. Indefinite U.S. work authorized individuals only. Future sponsorship for work authorization is not available. All of your information will be kept confidential according to EEO guidelines. At Radionix, we value different backgrounds, ideas, and experiences and we’re committed to growing, learning, and celebrating success as one team. Everyone is welcome here — we foster an environment where everyone is respected, valued, and encouraged to be their authentic self. Radionix is an equal opportunity employer, offering equal opportunities for all. We welcome applications from people with disabilities and can offer support, if needed. When everyone has a chance to contribute, we all do better. #Radionix The Radionix name holds a special place in the hearts of our associates, dealers, distributors, and customers alike. The new Radionix vision — Mission control for your security — encapsulates our focus on empowering users with an intrusion system that seamlessly integrates every layer of security, from our intrusion system products to our G Series panels to our reimagined Remote Security Manger app. ​Fairport, NY is the headquarters for the Radionix sales & marketing organization in the United States and serves as the primary site for research and development, engineering, quality, and product management for intrusion detection systems, including state-of-the-art sensors, control panels, software, communications and more.