Manager, Lifecycle & Email Marketing

Job description

What You Can Expect In this role, you will own the full lifecycle and email marketing function for Workvivo by Zoom, the AI-native employee experience platform trusted by over 10 million users across leading global enterprises. You will set the strategy for how prospects move from first interaction to qualified sales conversation, build and run the programmes that make that happen, and be directly measured on pipeline contribution. Working closely with regional demand generation, SDR managers, revenue operations, and product marketing, you will serve as the connective tissue between every channel investment and the pipeline it generates. This is a hybrid position that requires on-site presence 2 days per week at our Dublin, Ireland office. Remote arrangements are not available for this role. About the Team The Workvivo growth team runs demand generation, campaigns, and SDR programmes across every major region, including North America, EMEA, LATAM, and APJ. Lifecycle and email sit at the centre of that motion, serving as the mechanism through which every channel investment either converts to pipeline or stalls. Our team operates with full ownership of strategy and delivery, partnering closely with sales and revenue operations to move fast and show measurable results. Responsibilities Own the global email programme end to end, including nurture, product and content sends, event follow-up, database re-engagement, and win-back campaigns Build and send all campaign emails: construct templates, shape copy, define and segment audiences, configure workflows, and ship to deadlines without hand-off Design, launch, and maintain all nurture programmes covering inbound follow-up, content and event follow-up, stalled lead re-engagement, and SDR nurture in partnership with regional SDR managers Define and maintain the lifecycle stage model from first touch through to sales accepted opportunity, working with revenue operations to keep every region aligned to one definition Own audience selection, send governance, contact frequency, and overlap management across regional and global sends to protect deliverability and sender reputation Lead the content syndication channel: set offer and asset strategy, define lead acceptance criteria, own the nurture behind every syndication programme, and hold the channel to a pipeline conversion standard Grow the marketable database by region and in local language, including Spanish (LATAM), Portuguese (Brazil), and other priority markets per Workvivo’s localisation framework, and report performance in revenue terms across conversion by stage, velocity, and cost per qualified opportunity What We’re Looking For Proven experience owning email and nurture in a B2B SaaS environment, with a track record of designing programmes from the ground up and measuring their impact on conversion, or equivalent experience Deep, hands-on marketing automation capability in HubSpot and Salesforce, or in comparable platforms such as Marketo, Braze, or Eloqua, or equivalent experience Demonstrated ability to build and ship email independently: template construction, list building, workflow setup, QA across clients, and delivery to deadline Strong judgement across deliverability, segmentation, list hygiene, and testing disciplines, with comfort interrogating funnel data and building self-serve reporting Experience running a paid lead source such as content syndication, with a clear point of view on how to make cold-acquired names convert to pipeline Experience working across multiple regions and languages, and the ability to build and manage programmes that run natively in more than one language Ability to work closely with sales and SDR teams and to present performance and recommendations clearly to senior stakeholders using data Salary Range or On Target Earnings: Minimum: €47,800.00 Maximum: €76,500.00 Ways of Working Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting. Benefits As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn for more information. About Us Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars. We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment. Our Commitment At Zoom, we believe great work happens when people feel supported and empowered. We’re committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know—we’re here to support you at every step. If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed. Our interviews are supported by BrightHire, a tool that helps us create a consistent and thoughtful interview experience and may include recordings. Please refer to our candidate privacy statement for more information of how we use your data.