Manager, Lifecycle Sales

Job description

Accountabilities: Lead lifecycle strategy and program execution: Implement and continuously optimize the alumni-to-college lifecycle strategy, managing the end-to-end engagement calendar from high school program completion through college enrollment and study abroad participation. Drive sales and enrollment growth: Own key lifecycle conversion metrics, identify opportunities to increase alumni awareness and engagement, and implement initiatives that improve progression into college study abroad programs. Manage lifecycle campaigns: Develop, launch, test, and refine CRM-driven campaigns, communications, events, and engagement models designed to increase participation, conversion, and long-term customer affinity. Oversee CRM, data, and reporting: Manage lifecycle workflows, automations, segmentation, and engagement tracking while partnering with marketing and operations to strengthen dashboards, data collection, reporting, and performance visibility. Analyze performance and customer behavior: Monitor campaign results, enrollment pipeline health, conversion rates, and ROI to identify trends and recommend data-informed improvements. Develop alumni and ambassador engagement: Create initiatives that maintain relationships with participants throughout high school and college, including alumni storytelling, peer-to-peer engagement, referrals, and ambassador programs. Support ambassador programs: Contribute to the recruitment, onboarding, training, and ongoing management of alumni and campus ambassadors in alignment with lifecycle and enrollment objectives. Lead cross-functional collaboration: Coordinate with institutional relations, marketing, enrollment, operations, and other stakeholders to align strategy, communications, systems, and execution. Improve operational effectiveness: Identify process and customer-experience challenges, recommend scalable solutions, and help implement improvements that support business and enrollment outcomes. Communicate insights to leadership: Present performance results, strategic recommendations, and key findings to internal leaders and stakeholders while maintaining alignment on priorities and goals. Requirements: Education: Bachelor’s degree or international equivalent is required. Relevant experience: 2–3 years of experience in lifecycle marketing, enrollment management, sales operations, CRM management, alumni relations, customer success, marketing automation, admissions, or a related discipline. Project management: Demonstrated experience managing complex, cross-functional projects involving multiple stakeholders, priorities, and deadlines. Data and performance management: Ability to analyze customer and campaign data, manage performance metrics, evaluate conversion trends, and translate insights into measurable improvements. CRM and marketing technology: Familiarity with CRM workflows, segmentation, automation, lifecycle communications, engagement tracking, and performance reporting. Communication: Strong written and verbal communication skills, with the ability to engage effectively with stakeholders across different functions and levels. Organization and execution: Excellent project management, organizational, prioritization, and problem-solving skills, with the ability to move initiatives from planning through execution. Industry knowledge: Experience with study abroad, higher education, enrollment management, admissions, or alumni engagement is preferred. Collaboration: Strong relationship-building skills and the ability to work effectively across marketing, enrollment, operations, institutional relations, and other teams. Values and mindset: Ability to demonstrate excellence, integrity, respect, inclusion, and a practical problem-solving approach while contributing to an international and mission-driven environment. Employment screening: Employment is contingent upon successful completion of applicable background, reference, education, and employment verification checks. Benefits: Fully remote position within the United States. Competitive total rewards package for eligible U.S. employees, with benefits designed to add significant value to overall compensation. Paid time off and parental leave. Six floating Fridays, subject to eligibility requirements. 403(b) retirement plan with employer contribution. Medical, dental, vision, life, and travel insurance coverage. Flexible Spending Accounts and Health Savings Accounts for eligible expenses. Short-term and long-term disability coverage. Employee Assistance Program. Gym reimbursement program. Study abroad program discounts. Voluntary benefits, including identity theft protection, pet insurance, accident coverage, and critical illness coverage. Opportunity to work with a fast-paced, collaborative, and internationally distributed team connected to study abroad and intercultural exchange programs across more than 30 countries. Mission-driven environment focused on creating meaningful international experiences and strengthening connections across cultures. How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1 This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Manager, Lifecycle Sales based in the United States. This role leads the strategy and execution of lifecycle engagement designed to turn high school participants and alumni into future college study abroad participants. You’ll own customer journeys, lifecycle campaigns, CRM processes, and engagement initiatives that strengthen long-term relationships and drive enrollment growth. The position combines strategic planning, sales and enrollment optimization, data analysis, and hands-on program management. You’ll use customer insights and performance metrics to identify opportunities, test new approaches, and improve conversion throughout the lifecycle. Working across marketing, enrollment, operations, institutional relations, and other teams, you’ll help align people, systems, and communications around shared goals. This is an ideal opportunity for a collaborative, data-driven professional who enjoys building scalable programs and creating meaningful customer experiences. The position is fully remote within the United States.