Manager, Local Marketing Operations

Job description

As the Manager, Local Marketing Operations, you will be responsible for executing local marketing campaigns and initiatives across Equinox’s full club portfolio, spanning presale, renovations and special projects, and local marketing more broadly. You will serve as the primary point of contact for club teams on all local marketing requests and needs, partnering closely with cross-functional marketing teams to bring campaigns to life. You will report to the Senior Manager, Strategic Focus Club Marketing, and work closely with the Senior Director, Local Marketing, to help translate club-level marketing requests into data-informed recommendations. Responsibilities Execute local marketing campaigns and initiatives across presale, renovations and special projects, and local marketing for clubs throughout the portfolio Serve as the primary point of contact for club teams across the portfolio for all local marketing requests, questions, and needs Partner with the Senior Manager, Strategic Focus Club Marketing and Senior Director, Local Marketing to evaluate challenges raised by club teams (e.g., lead generation, awareness, retention) and help build and execute relevant hyper local strategies to address those challenges Maintain relationships with in-club teams (general/associate managers, membership advisors, RVPs) to support execution of local marketing initiatives Partner with cross-functional marketing teams, including growth, digital, brand, and social, to execute campaigns at the local level Manage the Local Marketing budget, ensuring efficient allocation and spend across the portfolio Track campaign performance and share regular reporting with key stakeholders Bachelor’s degree in Marketing, Business, Communications, or a related field 5+ years of experience in local marketing, marketing operations, or a related field Strong project management and organizational skills, with the ability to manage multiple workstreams across a multi-location portfolio Experience executing marketing campaigns across multiple channels Excellent communication skills and comfort serving as a point of contact for field teams Strong attention to detail and follow-through Pay Transparency: $120K - $130K AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE: We offer competitive salary, benefits, and industry leading commission opportunities for club employees Complimentary Club membership Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop NOTE: This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department. Equinox is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website at All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States. OUR STORY Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldly grow the lifestyle brands and experiences that define it. In addition to Equinox, our other brands, SoulCycle and Equinox Hotels are all recognized for inspiring and motivating members and employees to maximize life. Our portfolio of brands is recognized globally with locations within every major city across the United States in addition to London, Toronto, and Vancouver. OUR CODE We are passionate about high performance living and we practice what we preach — investing time in our own health and fitness. We believe that everyone has untapped potential within them and it takes a disruptive approach to unleash it. We dream big and don’t settle for the status quo. We sweat the details . We never accept less than 110% to help each other deliver the Equinox experience and enable our members to get great result. We are obsessed with what’s new, what’s now, what’s next . Never following, always leading, living ahead of the moment in fashion, culture, and consumer behavior. We aren’t just a company; we’re a community vested in each other’s success. We value humility and a team approach at every level of the company. If you are a high-performing individual who is passionate about winning and inspiring others, we are excited to discuss career opportunities with you.