Manager, Marketing

Job description

About You You are a strategic, highly organized marketing professional who thrives on transforming business objectives into thoughtfully executed marketing initiatives. You combine creativity with operational excellence, balancing big-picture thinking with exceptional attention to detail. You enjoy collaborating across departments, building strong relationships with wholesale partners and vendors, and managing multiple priorities in a fast-paced environment. You are equally comfortable developing integrated marketing campaigns, managing complex projects, analyzing performance metrics, and identifying opportunities to improve processes. You embrace emerging technologies, including AI-powered marketing tools, to enhance productivity and campaign effectiveness while maintaining the elevated standards expected of a luxury brand. Position Summary This role is responsible for planning, managing, and executing integrated marketing initiatives that strengthen wholesale partnerships, elevate the LAGOS brand, and support business growth across retail, wholesale, ecommerce, and digital channels. This role oversees wholesale marketing programs, seasonal campaigns, cooperative advertising initiatives, marketing operations, project management, and creative asset development while ensuring every initiative reflects the company's luxury positioning and brand standards. Working closely with Creative, Ecommerce, Retail, Public Relations, Operations, and Wholesale Brand Management, the Marketing Manager serves as a central marketing partner who drives collaboration, improves operational efficiency, and delivers measurable business results. Essential Functions Marketing Strategy & Campaign Management Lead the planning and execution of integrated marketing campaigns and seasonal initiatives across wholesale, retail, ecommerce, and digital channels. Develop project plans, marketing calendars, timelines, and campaign briefs that align with business objectives and brand priorities. Coordinate cross-functional marketing initiatives with Creative, Ecommerce, Retail, Public Relations, Wholesale Brand Management, and Operations to ensure seamless execution. Review marketing materials for accuracy, product information, pricing, grammar, and brand consistency prior to distribution. Monitor campaign performance and marketing metrics, using insights to recommend improvements that enhance effectiveness and customer engagement. Wholesale Marketing & Partner Engagement Manage wholesale marketing requests, ensuring projects are completed accurately, on schedule, and aligned with LAGOS brand standards. Serve as the primary administrator for cooperative advertising programs, including request management, reimbursement administration, documentation, compliance, and partner communication. Develop marketing communications, presentations, promotional materials, training resources, and account-specific assets that support wholesale growth and strengthen partner relationships. Marketing Operations & Brand Excellence Manage marketing workflows through project management platforms, proactively prioritizing work, resolving bottlenecks, and ensuring successful project delivery. Coordinate print production, marketing asset management, vendor relationships, budget tracking, invoice processing, and distribution of marketing materials. Identify opportunities to improve marketing processes, asset management, and cross-functional collaboration while leveraging AI-powered tools and emerging technologies to increase efficiency and campaign effectiveness. Conduct competitive research and monitor industry trends to identify opportunities that strengthen brand positioning and support business growth. What Success Looks Like Success in this role is defined by consistently delivering high-quality marketing initiatives that strengthen wholesale partnerships, improve operational efficiency, and uphold the LAGOS brand experience. Project Execution : Marketing requests and seasonal initiatives are completed accurately, on time, and with minimal revisions. Partner Experience : Wholesale accounts and internal stakeholders receive responsive, professional support that builds confidence and strengthens relationships. Operational Excellence : Marketing workflows are organized, scalable, and continuously improved to increase efficiency. Brand Consistency : Marketing materials consistently reflect LAGOS brand standards across digital, print, retail, and wholesale channels. Cross-Functional Collaboration : Teams remain aligned throughout project execution, resulting in smooth delivery and reduced rework. Resource Management : Marketing assets, vendor relationships, budgets, and project resources are maintained in an organized, accurate, and accessible manner. Key Performance Indicators Campaign & Project Execution Brand & Creative Excellence Wholesale Partner Experience Operational Efficiency Marketing Performance Continuous Improvement & Innovation Qualifications Bachelor’s degree in Marketing, Communications, Business, Fashion Merchandising, or a related field required. 5+ years of marketing experience, preferably within luxury retail, fashion, jewelry, consumer brands, or a premium product environment. Experience managing and prioritizing multiple concurrent projects. Strong organizational, project management, and time management skills, with the ability to move work forward across multiple stakeholders. Excellent verbal and written communication skills with a customer-focused, service-oriented mindset. Advanced proficiency with Microsoft Office, including Excel, PowerPoint, Outlook, Word, and Teams. Experience with project management platforms such as Asana, Basecamp, , or similar tools. Experience with email marketing platforms such as Mailchimp or similar tools. Familiarity with Adobe Creative Suite, including InDesign and Photoshop, is a plus. Demonstrated attention to detail and commitment to maintaining premium brand standards. Core Competencies To thrive and grow with our company, you must possess and continue to develop the following competencies: Customer Focus : Ensuring that the internal and external customer’s perspective is a driving force behind strategic priorities, business decisions, organizational processes, and individual activities; crafting and implementing service practices that meet customers’ needs; promoting and operationalizing customer service as a value. Driving for Results : Setting high goals for personal and group accomplishment; using measurement methods to monitor progress towards goals; tenaciously working to meet or exceed goals while deriving satisfaction from that achievement and continuous improvement. Building Trusting Relationships : Using appropriate interpersonal styles to establish relationships with customers and internal partners; interacting with others in a way that promotes openness and trust and gives them confidence in one’s intentions. Adaptability : Maintaining effectiveness when experiencing major changes in work responsibilities or environment; adjusting effectively to change by exploring the benefits, trying new approaches, and collaborating with others to make change successful. Growth Orientation : Harnessing technical expertise, continuous learning, and commitment to improvement to optimize processes, address challenges, and achieve impactful results. Equal Employment Opportunities LAGOS is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, age, disability, marital status, pregnancy, national origin, or citizenship. We are committed to a diverse workforce. We value all employees’ talents and support an environment that is inclusive and respectful. Other Duties Please note this job description is not intended to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. About Us Since 1977, LAGOS has been a pioneer in fine jewelry, combining precious materials and expert craftsmanship to offer modern, iconic styles for women and men. Founded by master jeweler, Steven Lagos, the brand’s signature Caviar collections offer bold, unique styles that encourage personal expression. Today, Steven’s daughter. Kate Lagos serves as Associate Designer and Brand Stylist, continuing the tradition of excellence and creativity that defines the brand’s iconic Caviar collections.