Manager, Marketing Analytics & Measurement

Job description

About Ovative Group: Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself. At Ovative, we don't just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first MarTech platform to measure businesses holistically. We're all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land. About the Role: In this role, you will serve as a Manager within our Measurement team, accountable for 1 to 3 enterprise client engagements. You will work closely with the Measurement Director to execute on measurement strategy, delivering across Marketing Mix Modeling, incrementality testing, and measurement roadmap work, while building toward greater client leadership over time. You will own day-to-day workstream execution, contribute to client-facing deliverables and presentations, and translate complex measurement outputs into clear, confident business recommendations. You will develop your executive presence by presenting regularly to senior client stakeholders (VPs, C-Level, etc ). This is a role for someone who wants to go deep on modern marketing measurement (MMM, incrementality testing, and measurement strategy) and emerge as a credible, client-facing measurement leader. You will directly manage 1 -2 direct report s , supporting their development while maintaining high-quality work output and measurement outcomes . Success in this role means: Clients trust you as a reliable, clear measurement partner MMM and testing outputs consistently translate into confident recommendations, not just reports You develop strong client relationships Your directors and internal partners trust your judgment and delivery of client-facing work with confidence Responsibilities of a Manager, Marketing Analytics & Measurement: Client Engagement: Manage client engagements by identifying workplans, workstreams, and deliverables; Deliver on project plans in-partnership with clients / leadership Work with Ovative client leaders to review services, identifying areas for improvement and altering strategies and scope Provide business development support, assisting with strategy/messaging and liaising with prospective clients to refine scopes of work Lead strategy of client digital marketing activation roadmap & vision Team Leadership & Empowering Others : Define and drive strategy across team structure, roles, development, and clients Play a leadership role on Measurement Solutions Work with internal Ovative teams to come up with marketing solutions/value-add plays Lead development for 1 -2 direct report s Structured thinking: Address complex, open-ended analytics requests in a structured manner Identify & focus on what matters most to move the client's business forward Structure activation work and communication to drive most critical/fundamental business goals Subject matter expertise : Apply best practices to analyze client media performance data to identify trends and opportunities for improvement Lead client work that translates into business insights and actionable recommendations Develop deep understanding of marketing measurement technology and how it impacts data/analytics/clients-business Requirements: 4+ years (or 3+ years + MBA) of experience working with clients (internal or external) At least 1+ years of experience managing direct reports Excellent communicator & collaborator between multiple client & internal teams (Structured thinking extra helpful) Able to connect complex marketing data & situations into tangible business path forward for clients Experience within marketing industry (digital marketing preferred) Must be able to thrive working in ambiguous situations Preferred : Experience related to in-marketing testing for marketing investments (Ex: Incrementality test using a holdout of a geographical area or customer holdout) Experience with digital marketing analytics software (Adobe Analytics, Google Analytics, ViQ , etc ) Experience using Sequel to gather data or run analytics on datasets Experience working with MMM/MTA marketing models Experience communicating and partnering with high-level partners (Directors, VPs, CMOs, CFOs, etc ). Pay Transparency At Ovative , we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus. Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information is provided below. For our Manager positions, our compensation ranges from $ 90,000 to $132,000, which is inclusive of a 2 0 % bonus. Benefits of Working at Ovative Group: We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work. Culture: Culture matters and we’ve been recognized as a Top Workplace for ten years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential. Ovative is committed to fostering an inclusive environment where everyone can participate and thrive. We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression. Our policies reflect this commitment—for example, our medical leave benefits are inclusive of same-sex partners, ensuring equitable care and support for all families. Compensation and Insurance: We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix. We’re rewarded fairly and when the company performs well, we all benefit. Tangible amenities we enjoy: Access to all office spaces in MSP, NYC, and CHI Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams Generous paid vacation policy 401k match program Top-notch health insurance options, inclusive of same sex partners Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs Monthly stipend for your mobile phone and data plan Sabbatical program Charitable giving via our time and a financial match program Shenanigan’s Day Working at Ovative won’t be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you!