Manager, Marketing Content

Job description

Join our community and experience Emerson College ! Reporting to the Creative Director in the Office of Marketing & Communications the Manager, Marketing Content leads the development of recruitment and enrollment-focused marketing content and storytelling designed to engage prospective students and families across the enrollment funnel. The Manager serves as a primary writer for student-centered enrollment marketing content, including campaign messaging, email, advertising, print, social media, and student storytelling. Working in lockstep with the Director of Enrollment Marketing, and collaborating daily with the teams in Enrollment, Admissions and Marketing & Communications, the Manager helps bring Emerson’s brand and student experience to life across channels. ESSENTIAL JOB DUTIES Write and develop enrollment marketing content across email, advertising, print, social media, and digital campaigns. Develop campaign messaging, headlines, concepts, calls to action, and other marketing copy for recruitment and yield initiatives. Write and edit student stories, profiles, social content, and other audience-focused marketing communications. Manage enrollment-focused content calendars and content production schedules. Develop social media concepts, copy, hooks, and scripts for prospective student audiences. Coordinate and oversee student content creators, other content contributors. Collaborate with Digital Content Creators on social strategy and admissions focused social content. Collaborate with the Director of Enrollment Marketing on campaign concepts, messaging, content strategy, and brand storytelling. Partner with Admissions and campus stakeholders to identify compelling student stories and experiential learning opportunities. Repurpose and optimize content across platforms, audience segments, and stages of the enrollment funnel. Use marketing and content performance insights to inform and strengthen future content. Ensure all content aligns with Emerson College brand standards and enrollment messaging priorities. All other duties as assigned. QUALIFICATIONS – Qualifications are deemed required or preferred and represent what is needed to effectively perform job. Bachelor’s degree in marketing, communications, writing, journalism, or related field required. 5–7 years of experience in marketing writing, copywriting, content marketing, or storytelling-focused marketing roles required. Experience writing for integrated marketing campaigns across email, advertising, print, digital, and social media required. Experience developing content for social platforms including Instagram, TikTok, YouTube, and emerging platforms required. Higher education or Gen Z audience experience preferred. Proficiency with Canva, Capcut, and Adobe Creative Suite preferred. KNOWLEDGE, SKILLS, AND ABILITIES – May be representative, but not all-inclusive, of those knowledge, skills, and abilities commonly associated with the job. Strong portfolio demonstrating marketing writing, campaign work, brand storytelling, and social content. Exceptional copywriting, editing, storytelling, and content planning skills. Strong understanding of marketing campaigns, audience segmentation, channel strategy, and the enrollment or customer journey. Strong understanding of the social media landscape, platform trends, and audience behaviors. Ability to develop compelling messaging and adapt content across channels and audiences. Strong organizational, project coordination, and time management skills. Excellent written and verbal communication skills with strong attention to detail. Ability to manage multiple projects simultaneously in a deadline-driven environment. Strong interpersonal skills and ability to collaborate effectively across teams and departments. Commitment to accuracy, organization, and high-quality work. Interest in higher education enrollment strategy, student engagement, and marketing communications. PHYSICAL ABILITIES – Activities commonly associated with the performance of the functions of this job. The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. This position is generally sedentary in nature, with movement throughout the area required from time to time. The ability to have continuous oral and written communication with colleagues and supervisors is essential. Repetitive movements, occasional lifting of up to 10 pounds, reaching, lifting, stooping, and the ability to read a computer screen, detect color-coding, and read fine print will be expected. WORK ENVIRONMENT – Environmental or atmospheric conditions commonly associated with the performance of the functions of this job. Usual Office Conditions Exposed to moderate noise levels Disclaimer: This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees may be required to follow other job-related instructions and to perform other job-related duties as requested, subject to all applicable state and federal laws. Certain job duties described herein may be subject to possible modification in accordance with applicable state and federal laws. Compensation: $74,500.00 - $91,350.00 annually, commensurate with experience. Grade of Position: S-23-09E Employment Category: Regular . Scheduled Weekly Hours: 36.25 This position will be exclusively represented by the Service Employees International Union (SEIU), Local 888 for purposes of wages, hours and other terms and conditions of employment. In addition to a competitive salary, Emerson College is committed to the health and well-being of our employees and family members. We offer a generous benefits package to regular staff scheduled to work 20+ hours per week. Emerson Employment Categories influence work schedules, benefits eligibility, and time off policies. Benefits include outstanding health plans with limited out-of-pocket expenses, dental plans, generous time-off programs, and a 403(b) retirement benefit with a 9% employer contribution once eligible. Additional benefits, such as life and disability coverage and commuter offerings, are available. Please refer to our benefits website for a full list of benefits and eligibility requirements.