Manager - Marketing, Distribution

Job description

Job Summary The role will be responsible for driving Distribution Marketing, Client & Partner Engagement, Brand Experience and Trade Marketing initiatives for the Distribution business. The position will work closely with Sales, Distribution, Content, Brand, Regional teams and external partners to strengthen partner relationships, enhance brand visibility and create high-impact business engagement platforms. Key Responsibilities 1. Client & Partner Engagement Develop and execute strategic engagement programs for key Distribution partners, including MSOs, LCOs, affiliates, strategic clients and ecosystem stakeholders. Build differentiated engagement platforms that strengthen partner relationships, brand affinity and business outcomes. Plan and execute LCO Meets, Affiliate Meets, Partner Meets, CTO/Leadership Meets and regional engagement programs across markets. Create customized engagement initiatives for key partners based on business priorities and relationship objectives. Coordinate with Sales and Distribution teams to identify partner opportunities and translate them into marketing-led engagement initiatives. Manage end-to-end partner communication, experience design, event execution and post-event engagement. 2. Brand Experience & Experiential Marketing Lead the conceptualization and execution of brand experience initiatives for the Distribution business. Develop innovative on-ground and phygital experiences that bring the company's brands, content and business proposition to life. Create memorable partner experiences across events, celebrations, festive activations, awards, market engagements and bespoke initiatives. Manage experience strategy across multiple touchpoints including venue branding, installations, AV experiences, collateral, gifting, hospitality and digital engagement. Ensure consistency of brand identity and messaging across all partner-facing experiences. 3. Trade Marketing & Sales Enablement Develop marketing initiatives that support Distribution sales objectives, partner acquisition, retention and relationship building. Create trade communication, partner communication and sales enablement assets in collaboration with Sales and Distribution teams. Develop bespoke communication strategies for market-specific and partner-specific requirements. Identify opportunities to use marketing as a business enabler to improve partner visibility, engagement and commercial outcomes. Support sales teams with customized presentations, communication tools, campaign assets and partner propositions. 4. Strategic Alliances & Partnerships Identify and manage strategic alliances with industry bodies, associations, partners and relevant external stakeholders. Develop co-branded and partnership-led initiatives that create value for both the organization and its ecosystem partners. Manage sponsorship opportunities, including evaluation, negotiation, activation planning and benefit utilization. Drive high-value industry engagement opportunities such as awards, conferences, business forums and strategic partner platforms. 5. Bespoke Marketing Initiatives Conceptualize and execute customized marketing programs based on emerging business needs and market opportunities. Develop new engagement properties and platforms that can be scaled across regions and partner segments. Lead initiatives around partner recognition, loyalty, relationship building, festive engagement and premium client experiences. Develop innovative gifting and hospitality programs for priority partners and stakeholders. 6. Event & Project Management Own projects end-to-end—from ideation and proposal development to budgeting, vendor management, execution and post-event evaluation. Manage multiple projects simultaneously across different cities and regions. Develop detailed project plans, timelines, budgets, vendor briefs and execution frameworks. Coordinate with internal stakeholders and external agencies/vendors to ensure seamless execution. Ensure projects are delivered within approved budgets, timelines and quality standards. 7. Internal & Cross-functional Stakeholder Management Work closely with Sales, Distribution, Content, Brand, Regional Marketing, Corporate Communications, Finance, Procurement and senior leadership. Act as the marketing SPOC for Distribution-led engagement initiatives. Translate business requirements into actionable marketing solutions. Manage senior internal and external stakeholders with strong communication and relationship-management skills. 8. Budget & Vendor Management Own marketing budgets for assigned initiatives and ensure effective utilization of resources. Manage agencies, event partners, production vendors, creative partners and other external stakeholders. Evaluate vendor proposals, negotiate commercials and ensure cost-effective execution. Maintain appropriate documentation, approvals and financial governance for projects. 9. Measurement & Reporting Establish KPIs for partner engagement, brand experience and trade marketing initiatives. Track participation, engagement, partner feedback, reach and business impact. Develop post-event and campaign reports highlighting outcomes, learnings and recommendations. Build frameworks to demonstrate the business and relationship value generated through marketing investments. Skills & Attributes for success Client & Leadership Engagements Brand Experience & On-ground Activations Trade Marketing & Communication Strategic Alliances & Sponsorships Bespoke Partner Initiatives Partner Gifting & Loyalty Programs Regional Market Engagements Industry Awards & Business Forums Sales Enablement & Partner Collateral Event & Experiential Marketing Marketing Budget & Vendor Management Post-campaign Analytics & ROI Reporting Preferred Education & Experience Minimum Qualification : MBA/PGDBM (Premier or Tier 1 management institute) With at least 5 – 97years of post-qualification experience in marketing