Manager, Marketing Operations, America

Job description

ABOUT AIRWALLEX Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 250,000 businesses worldwide – including Brex, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 2,300 of the brightest and most innovative people in tech across 27 offices around the globe. Valued at US$11 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us. ATTRIBUTES WE VALUE We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles https://www.airwallex.com/us/operating-principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor. You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next. ABOUT THE TEAM The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success. WHAT YOU’LL DO We’re seeking a talented and experienced Marketing Operations Manager that will play a crucial role in developing and executing automated marketing campaigns to drive customer acquisition, engagement, and retention. You’ll collaborate with Marketing and Sales teams around the world to develop and execute ABM strategies, using Marketo and other platforms to effectively target accounts. You’re a strategic thinker with a strong background in Marketing Automation platforms, data analysis, and campaign optimization. You’re a resourceful, creative go-getter who is eager to help shape the next phase of Airwallex’s growth. The role is based in San Francisco RESPONSIBILITIES: - Design, build, and execute B2B marketing campaigns using Marketo, including email templates, workflows, segmentation, and automation rules. Oversee all technical aspects to make sure they are optimized for campaign success. - Spin up landing pages using existing, team-maintained templates; maintain a strong working knowledge of landing page and email best practices. - Build and manage target account audiences in Demandbase, Hightouch, Salesforce, and Marketo, and activate them across downstream channels by feeding audiences into LinkedIn, Google Ads, or Meta Ads for retargeting to drive ABM-focused marketing motions. - Set up and execute outreach sequences in Outreach.io, including post-event automation. - Execute (not architect) infrastructure tasks supporting mass email sending, such as warming up additional sending domains/inboxes as directed. - Set up and test the webinar registration/routing system; QA lead routing after every lead upload to confirm records are routed correctly, catching errors before they reach the sales team. - Own quality control on your own output: proactively flag ambiguous or risky sends (e.g., audience segments that include existing customers, or accounts owned by other regions) rather than sending on autopilot. - Develop and implement complex automation workflows in Marketo, including lead nurturing, drip campaigns, and triggered communications. - Provide day-to-day support to the US Marketing and Sales teams on the use of Marketo, Salesforce, Outreach, and Hightouch, following established best practices and playbooks. - Ensure all ABM activities comply with data privacy regulations (e.g., GDPR) and internal security policies, particularly in handling and processing account data. WHO YOU ARE We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory. Minimum qualifications: - 5+ years of experience working with Marketing Automation tools (e.g. Marketo) and CRM systems (e.g. Salesforce), especially in a B2B environment. - A track record of working with Marketing and Sales teams to deploy successful ABM campaigns. - Strong analytical skills, a data driven orientation, and uncompromising attention to detail. - Solid communication and collaboration skills, both internally and externally. - Strong knowledge of HTML, CSS, JavaScript, and email design best practices, with hands-on experience building landing pages and email campaigns. - Experience working across MarTech platforms such as Mutiny, Outreach, Marketo, Contentful, or similar tools. - Portfolio required: Please prepare to include a portfolio showcasing relevant landing pages, email campaigns, or other digital marketing assets you have created during the interview process. Preferred qualifications: - Experience with Hightouch or a similar CDP to build, manage, and activate target audiences as needed. - Adobe Marketo Engage certification and basic SQL skills are good to have. APPLICANT SAFETY POLICY: FRAUD AND THIRD-PARTY RECRUITERS To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @airwallex.com http://airwallex.com email address. Please apply only through careers.airwallex.com http://careers.airwallex.com or our official LinkedIn page. Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary. EQUAL OPPORTUNITY Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.