Manager, Media Activation Retail Search

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

WPP Unite

There’s never been a more exciting time in marketing, as media and commerce continue to merge to drive meaningful consumer experiences. As one of the most innovative CPG companies in the world, Unilever, the maker of iconic brands such as Dove, Hellmann’s, TRESemmé, Degree and many others, is adapting to this rapidly changing landscape with the help of WPP and its unparalleled network of agencies.

The newly-created unit, WPP Unite, will be the pioneering force at this intersection, led by two of WPP’s most dynamic agencies: GroupM and Barrows, operating as ONE end to end strategy, design, and execution powerhouse.

WPP Media will bring its media thought-leadership and performance expertise, combined with the retail and commercial expertise of Barrows to deliver integrated, end-to-end programs for the entire Unilever portfolio of iconic, household brands. True to its name, the team operates with a unified vision, from initial strategy to final execution, leveraging our collective expertise in design, engineering, and media integration to craft world-class brand programming.

WPP Unite, comprised of the best talent in the industry, will pioneer a truly integrated agency model and drive unprecedented growth for Unilever in the years to come.

Role Summary & Impact

The Manager, Media Activation Retail Search role will have a deep interest and appreciation for the uniqueness of retail and marketplaces, and use their retail expertise to deliver excellence in biddable retail media channels: search and programmatic. They will ensure seamless integration of performance-led retail media efforts into a holistic commerce strategy, delivering best-in-class results across WPP Media agencies. This role will work as a member of a cross-functional team and inform, shape, and implement the most advanced performance-led strategies and solutions to unlock new growth opportunities across biddable channels for clients. This role will be responsible for partnering with agency teams to translate our client’s business briefs into jobs, ensuring collaboration across biddable channels to maximize client outcomes, and assisting in creating frameworks for teams working with retail media networks to develop performance projections and scenarios based on campaign parameters. An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role.

Skills and Experience

• Manage a team of direct reports and their career development.
• Oversee search and programmatic media activations across several retailer media networks, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
• Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies where applicable such as Pacvue, Skai, and Epsilon
• Maintain excellent relationships with key account stakeholders to maximize promotional opportunities and assist them in navigating the Commerce activation landscape.
• Ensure on-going campaign compliance to WPP Media's established guidelines and best practices.
• Lead the incorporation of cross-channel testing and optimization strategies.
• Prepare campaign performance reports on a weekly, monthly, and quarterly basis.
• Synthesize key data points, identify trends, and recommend activities to maximize business results and deliver an optimal customer experience.
• Address technical issues with media campaign serving.
• Stay up to date on changing marketplace dynamics surrounding ad products, technology, and measurement across search and programmatic partners.
• Manage reconciliation, invoicing/billing, trafficking, and mapping data to our internal media campaign management platform.

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
• 3+ years of experience in biddable performance media execution, with a strong preference for retail media execution.
• Experience managing a team of direct reports.
• Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
• Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions.
• Deep understanding of how different media channels work together and how retail media fits within the wider ecosystem.
• Strong drive to understand the retail landscape and latest trends in commerce media.
• Experience with retail bid management platforms, such as Pacvue or Skai.
• Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
• Ability to collaborate and work effectively with internal teams and external partners.
• A self-starter attitude that thrives in a fast-paced environment.
• Excellent project-management skills; able to coordinate projects across multiple teams and functions.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to GroupM Leave Administration at Leave.Administration@groupm.com or call (212) 297-8507 and let us know the nature of your request and your contact information.

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