Manager, Media - Orange Apron Media

Job description

With a career at The Home Depot, you can be yourself and also be part of something bigger. Position Purpose: The Manager, Media oversees all aspects of traditional and digital investments for national and regional advertising and is a key influencer on corporate omni-channel strategy. Responsible for working with key stakeholders and business/initiative leaders across the enterprise to understand specific customer, business and communication goals as well as oversee the creation and execution of omni-channel plans within the context of the overall marketing mix. Analyzes industry trends, channel results and business environment to improve strategies and plan recommendations. Manages omni-channel budget and supports channel measurement, results reporting and insights. Helps direct agency planning, buying and activation for areas of responsibility. Key Responsibilities: 10% Budget Management - Budget management and stewardship of omni-channel investments 15% Channel Expertise - Partner with omni-channel partners, key stakeholders and business/initiative leaders across the enterprise to develop channel recommendations that support key customer, business and marketing goals and objectives 20% Direct Omni-Channel Plans - Help direct media agency and/or supervise direct reports on creation and execution of department-level omni-channel plans 10% Reporting & Learning - Support the analysis of reporting on channel performance and audience behaviors and incorporate learnings into current and future planning 25% Stakeholder Relationship Management - Develop and maintain strong relationships with key omni-channel stakeholders and business/initiative leaders across the enterprise 20% Test & Learn - Test and learn new and emerging omni-channel trends/opportunities that will help support frictionless customer experiences, drive our business and create competitive advantage Direct Manager/Direct Reports: This position typically reports to Sr Manager, Media This position has 0 direct reports Travel Requirements: Typically requires overnight travel less than 10% of the time. Physical Requirements: Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles. Working Conditions: Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable. Minimum Qualifications: Must be eighteen years of age or older. Must be legally permitted to work in the United States. Preferred Qualifications: Omni-channel agency planning/buying experience Previous client-side omni-channel planning experience Previous leadership, mentoring and/or coaching experience Retail/multi outlet advertising experience Master's Degree Strong leadership abilities, experience supporting/mentoring team members and proven track record of building cross-functional work relationships, both internally and with external agency and platform partners Highly organized with an ability to combine strategic direction with hands-on tactical execution Strategic thinker with demonstrated ability to conceptualize and build integrated omni-channel plans Strong presentation skills with ability to gain alignment on recommendations Must be proficient in Excel/Word/Powerpoint computer programs Must be able to manage and prioritize multiple tasks/responsibilities; must be organized and a strong communicator; may be involved in some mildly difficult situations Working knowledge of marketing, finance, advertising, merchandising and operations; builds effective partnerships throughout the organization Partners with omni-channel strategy leads and stakeholders to set strategic, long-term planning; thinks outside of the current day-to-day environment to create a vision of what the future looks like for our customers Minimum Education: The knowledge, skills and abilities typically acquired through the completion of a master's degree program or equivalent degree in a field of study related to the job. Preferred Education: No additional education Minimum Years of Work Experience: 5 Preferred Years of Work Experience: No additional years of experience Minimum Leadership Experience: None Preferred Leadership Experience: None Certifications: None Competencies: Decision Quality Collaborates Drives Engagement Ensures Accountability Plans and Aligns Communicates Effectively Customer Focus Develops Talent Drives Results Manages Conflict