Manager, Merchandising APP (Timberland)

Job description

ABOUT YOUR ROLE: We are looking for a Merchandising Manager, Apparel with a strong product eye, deep understanding of menswear, and a passion for consumer and marketplace insights. You are highly curious about how consumers live, shop, and engage with fashion across APAC markets. You stay connected to emerging trends, competitive landscapes, cultural movements, and market shifts, translating these insights into relevant and commercial product assortments. You understand the balance between brand vision, consumer demand, and business objectives, and are comfortable working cross-functionally with Design, Product Development, Planning, Sales, and Global Merchandising teams. You bring a strong understanding of the menswear business and can confidently brief product needs, identify opportunities, and influence product decisions that strengthen Timberland's position in the market. This role requires a hyper-local mindset and a deep appreciation of the diverse consumers across APAC. The ideal candidate can interpret market insights and consumer trends into compelling product stories and assortments that drive growth while staying true to Timberland's Rugged American Craft DNA. . YOUR RESPONSIBILITIES WILL INCLUDE : Conduct ongoing consumer, marketplace, trend, and competitive research across APAC markets to identify emerging opportunities, white spaces, and category growth drivers. Translate consumer insights, market intelligence, and trend analysis into actionable merchandising recommendations and seasonal product briefs. Partner with Global Merchandising, Design, Product Development, and Planning teams to ensure product strategies align with regional consumer needs and market opportunities. Develop and deliver comprehensive seasonal merchandising briefs, with a strong focus on menswear, outlining consumer needs, product opportunities, key trends, pricing architecture, and market requirements. Build market-relevant assortments across Digital, Retail, Outlet, Wholesale, and Partner channels that balance consumer demand, commercial performance, and brand integrity. Support the creation and execution of APAC capsule collections and regional product initiatives from concept through market delivery. Analyze product performance, category trends, sell-through, and marketplace dynamics to recommend assortment optimizations and future opportunities. Drive channel segmentation and assortment differentiation to maximize productivity while maintaining a consistent brand point of view. Partner closely with Planning and Marketplace teams to support seasonal line reviews, assortment decisions, and business opportunities across APAC markets. Monitor competitive brands, pricing, product innovations, and cultural trends to ensure Timberland remains relevant and competitive within the marketplace. Support pricing recommendations and product positioning strategies that balance consumer expectations, competitive benchmarks, and margin objectives. Build strong relationships with regional and global stakeholders, effectively communicating market insights, product opportunities, and assortment strategies. WHAT WE WILL BE LOOKING FOR IN YOU : 7+ years of merchandising experience working within global fashion or lifestyle brand APAC Regional experience Bachelor’s degree or above in Merchandising, Marketing, Fashion or related disciplines Strong product sensibility with a clear understanding of trends, consumer behavior and the competitive landscape Proved ability to manage complex, multi-market and multi-channel assortments Strong analytical, organizational and communication skills Solid experience on SMU development and collaboration with other brands Ability to influence and collaborate effectively across all levels of the organization Willingness to travel as needed WHAT YOU CAN EXPECT FROM US: Being a part of a movement that is Purpose led which enables us to have a positive impact on communities around the world, it gives greater meaning to the work we do. Working with a team of diverse and sharp minds that work with an inclusive and global mindset because our differences are what make us stronger together. Providing you with the best in class, work environment, well-being policies and work place flexibility that is about helping you show up and lean into life with your whole self – emotionally, physically and socially. Statement on Diversity & Inclusion At VF, we foster an inclusive environment that welcomes and values the differences of our associates, customers, suppliers, and communities. VF is an equal opportunity employer. We’re committed to providing equal opportunities in employment and treating our associates and applicants without discrimination on the basis of their race, color, gender (including pregnancy, childbirth, breastfeeding or related medical conditions), age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status or any other legally protected factor. R-20260825-0003