Manager of Consumer Marketing

Job description

Manager of Consumer Marketing Description - This role manages a team of worldwide marketing professionals responsible for consumer marketing initiatives and product marketing for HP’s consumer business. The role leads the creative direction and development of product assets and narratives, and contributes to the worldwide marketing direction for the consumer business. It partners with sales, business and regional marketing teams to bring initiatives to market. The role also counsels senior management on consumer marketing, manages budgets, partner funding and forecasting for its program, and handles talent management for direct staff. Responsibilities Manages a team of WW Marketing professionals, overseeing their day-to-day operations including staffing, workflow, and budget. Leads product marketing for the consumer portfolio, including the creative direction and development of product assets and narratives. Develops and executes insights-led consumer marketing initiatives that tie directly to business goals and demonstrate clear ROI and improved brand metrics. Contributes to the worldwide marketing direction for the consumer business, translating it into initiatives and assets regional teams can deploy. Executes budgets, partner funding, and forecasting for the program. Leads and ensures collaboration with cross-functional teams, including sales, business, and regional marketing partners. Tracks KPIs around content engagement and usage to inform marketing strategies, measures initiative effectiveness, and identifies optimization opportunities. Manages a team that conducts research on global market trends, customer needs, and competitive landscapes to inform product narratives and initiatives. Acts as subject matter expert, identifies opportunities for process improvement, and recommends changes in line with business tactics and strategy. Performs talent management responsibilities including recruitment, performance management, coaching, and career development. Education & Experience Recommended Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence. Typically has 5+ years of job-related experience or 0-3 years of management experience, preferably in social marketing, content marketing and media, data led planning, or a related field. Preferred Certifications NA Knowledge & Skills • Analytics • Brand Management • Brand Marketing • Brand Strategy • Branding • Customer Relationship Management • Data Analysis • Digital Marketing • Go-to-Market Strategy • Key Performance Indicators (KPIs) • Market Research • Marketing • Marketing Communications • Marketing Strategies • New Product Development • Product Marketing • Project Management • Selling Techniques • Social Media • Thought Leadership Cross-Org Skills • Customer Centricity • Prioritization • Resilience • Team Management • Strategic Thinking Impact & Scope • Impacts function and leads projects requiring understanding of multiple disciplines or areas of HP. Complexity • Uses managerial concepts and company objectives to resolve issues in creative and effective ways. Disclaimer • This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management. Compensation and Benefits The pay range for this role is 110,300.00 - 159,950.00 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience. Benefits: HP offers a comprehensive benefits package for this position, including: Health insurance Dental insurance Vision insurance Long term/short term disability insurance Employee assistance program Flexible spending account Life insurance Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure 11 paid holidays Additional flexible paid vacation and sick leave ( US benefits overview ) The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law. Job - Marketing Schedule - Full time Shift - No shift premium (United States of America) Travel - Relocation - Equal Opportunity Employer (EEO) - HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s). Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence. For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “ Know Your Rights: Workplace Discrimination is Illegal "