Manager, Paid Media

Job description

ABOUT AIRWALLEX Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 250,000 businesses worldwide – including Brex, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 2,300 of the brightest and most innovative people in tech across 27 offices around the globe. Valued at US$11 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us. ATTRIBUTES WE VALUE We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles https://www.airwallex.com/us/operating-principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor. You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next. ABOUT THE ROLE We’re seeking a data-driven and creative Paid Media Manager to plan, execute, and optimize digital campaigns across global paid channels. You’ll own the performance and day-to-day management of paid search, paid social, and display campaigns that drive acquisition, pipeline growth, and ROI. In this role, you’ll blend analytical rigor with hands-on execution — partnering closely with Growth Strategy, Product Marketing, Creative, and Analytics to translate business objectives into efficient, scalable campaigns. You’ll be instrumental in building the frameworks, insights, and best practices that power our global demand generation engine. KEY RESPONSIBILITIES Strategy & Planning - Develop and execute multi-channel paid media strategies (SEM, paid social, programmatic/display, YouTube, retargeting) aligned with funnel goals and business priorities. - Own budget planning, forecasting, and pacing to meet CAC, ROAS, and pipeline targets. - Collaborate with regional and product marketing teams to localize campaigns and ensure relevance across markets. - Recommend new growth opportunities, audiences, and channels based on data-driven insights. Execution & Optimization - Build and manage paid campaigns end-to-end: keyword/audience selection, ad copy, creative testing, and bid strategy. - Continuously optimize for performance, leveraging testing frameworks (A/B, multivariate, holdout experiments) to improve CTR, CVR, and CPL. - Monitor and report on campaign performance daily and weekly, identifying trends and actionable insights. - Ensure proper tracking and attribution (UTMs, pixels, offline conversions, Salesforce/Marketo sync). - Manage and QA all campaign builds following standardized naming conventions and governance frameworks. Cross-Functional Collaboration - Partner with Creative and Content to develop ad variations tailored to audience segments and funnel stages. - Collaborate with Analytics and RevOps to ensure visibility into lead quality, pipeline contribution, and ROI. - Work with Product Marketing to align messaging, audience strategy, and campaign sequencing. Testing & Insights - Maintain a structured testing roadmap across channels for creative, audience, and bidding experiments. - Surface insights on platform algorithm changes, auction dynamics, and audience performance trends. - Share performance learnings across regions to scale best practices globally. QUALIFICATIONS - 5–8 years of experience managing paid media programs in B2B SaaS, fintech, or e-commerce environments. - Deep hands-on expertise in the breadth of DemandGen and Acquisition and across ad unit types in Google Ads, LinkedIn Ads, and Meta Ads (other platforms like YouTube, Reddit, Quora, and programmatic are a plus). - Proven success optimizing campaigns for pipeline, ROI, and LTV:CAC efficiency. - Strong analytical skills; comfortable using Excel/Sheets, Looker, Tableau, or GA4 to analyze campaign data. - Experience with marketing automation and CRM systems (Marketo, HubSpot, Salesforce). - Exceptional project management and attention to detail — able to run multiple campaigns simultaneously. - Excellent communicator who can translate performance data into actionable business insights. APPLICANT SAFETY POLICY: FRAUD AND THIRD-PARTY RECRUITERS To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @airwallex.com http://airwallex.com email address. Please apply only through careers.airwallex.com http://careers.airwallex.com or our official LinkedIn page. Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary. EQUAL OPPORTUNITY Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.