Manager, Paid Media

Job description

Caseware is one of Canada's original Fintech companies, having led the global audit and accounting software industry for over 30 years, with more than 500,000 users across 130 countries and available in 16 different languages. While you might not have heard of us (yet) over 36,000 accounting and audit professionals list Caseware as a skill on their LinkedIn profiles! As the **Manager, Paid Media,** you will own the global strategy, and optimization of all paid media campaigns across channels including search, social, display, and programmatic. You’ll work closely with regional marketing teams, content, brand, product marketing, and sales teams to align campaigns with business goals, generate high-quality leads, and maximize ROI. This role will directly own and execute paid media campaigns globally, including North America, EMEA, and APAC, in close partnership with regional marketing teams. ❗This is a full-time, permanent position. ❗This is an existing vacancy 📍 **Location:** This position is available to all applicants **residing and eligible to work in Toronto, Ontario (hybrid 3x work from office).** ### What you will be doing: - Develop and execute multi-channel paid media strategies to drive awareness, engagement, and pipeline growth globally. - Provide strategic guidance to regional teams to ensure all global paid media programs meet Caseware requirements and align to business goals and targets. - Manage and optimize global campaigns across Google Ads, Bing, LinkedIn, Meta, programmatic platforms, and other relevant channels, with direct execution ownership across North America, EMEA, and APAC. - Apply AI-powered solutions to automate and enhance campaign performance. - Collaborate with content and creative teams to develop compelling ad copy, visuals, and landing pages. - Develop and deliver timely, insightful reports that clearly communicate global performance and strategic opportunities. - Monitor global performance metrics (CTR, CPC, CPL, ROAS, etc.) and provide actionable insights and reporting. - Lead and execute A/B testing strategies to improve campaign performance. - Drive consistent and effective execution of audience segmentation, conversion hygiene, budget pacing, frequency capping, and tracking. - Build and execute creative 1:1,1: few and programmatic campaigns leveraging intent data to reach prospects - Monitor and analyze global performance of ABM programs, providing actionable insights and optimizations based on engagement, pipeline influence, and revenue outcomes - Stay current on digital advertising trends, platform updates, and competitor activity. - Partner with Marketing Operations and RevOps to ensure accurate tracking and attribution. ### What you will bring: - 5+ years of experience in paid media, preferably in B2B SaaS or tech. - Proven track record of managing six-figure budgets and delivering measurable results. - Deep expertise in Google Ads, LinkedIn Campaign Manager, and other paid platforms. - Strong analytical skills and experience with tools like Google Analytics, HubSpot, Salesforce, or similar. - Experience executing marketing campaigns and managing audiences using account-based marketing (ABM) platforms such as AdRoll or similar platforms. - Excellent communication and project management skills. - Familiarity with the accounting or audit industry is a bonus, but not required.