Manager Paid Media

Job description

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Manager Paid Media based in India.** This is a strategic, data-driven leadership role focused on scaling paid media across global markets. You will own full-funnel strategies designed to accelerate customer acquisition, retention, revenue, and profitability. The role combines hands-on channel expertise with advanced measurement, attribution, experimentation, and audience strategy. You will manage significant media investments across search, social, programmatic, app, and emerging advertising platforms. Working closely with Marketing, Data, Engineering, Product, Finance, and Legal teams, you will turn performance insights into business decisions. You will also lead agencies, vendors, strategic partners, and a remote paid media team. This is an opportunity to shape a high-performing, experimentation-led growth function in a fully remote environment. ### Accountabilities - Lead global paid media strategy, budget allocation, and investment planning across products, markets, languages, audiences, and channels, optimizing for ROI, CAC, ROAS, LTV, CPI, and other business outcomes. - Develop and execute scalable full-funnel strategies spanning acquisition, consideration, conversion, remarketing, and retention. - Own campaign strategy, execution, optimization, targeting, bidding, creative testing, and budget management across Google Ads, Meta, DV360, Apple Search Ads, TikTok, Performance Max, and other relevant platforms. - Build audience segmentation, targeting, remarketing, and lookalike strategies in partnership with Product and Data teams to identify high-value customer segments. - Establish and continuously improve paid media measurement and attribution frameworks, including attribution modeling, incrementality testing, marketing mix modeling, A/B testing, and full-funnel measurement. - Design structured experiments across creatives, messaging, landing pages, audiences, bidding strategies, and campaign structures, scaling successful initiatives and improving efficiency and profitability. - Evaluate emerging advertising formats, automation capabilities, and AI-powered campaign solutions to identify opportunities for growth. - Manage media agencies, advertising platforms, affiliates, and external vendors, including selection, onboarding, negotiations, performance management, and renewals. - Build and manage a scalable affiliate marketing program, including commission structures, incentives, partner performance, and profitability. - Lead, mentor, and develop a high-performing remote paid media team while establishing clear KPIs, workflows, processes, and performance expectations. - Deliver regular performance reporting to leadership, communicating investment plans, campaign results, insights, and recommendations through clear, data-backed presentations. - Collaborate with Marketing, Data, Engineering, Product, Finance, and Legal teams to align media investments with growth and profitability objectives while supporting compliance with legal and privacy requirements. ## Requirements - 7–12 years of experience in Paid Media, Performance Marketing, Growth Marketing, or a related field, with a proven record of managing large-scale, multi-channel campaigns. - Strong experience developing and executing full-funnel and global media strategies across multiple markets. - Advanced hands-on expertise in Google Ads, paid social advertising, attribution modeling, and performance optimization. - Strong knowledge of attribution modeling, incrementality testing, marketing mix modeling, media measurement, and full-funnel performance metrics. - Practical experience with platforms and tools such as Google Ads, Meta Ads Manager, DV360, GA4, TikTok Ads Manager, Looker, or comparable analytics and BI solutions. - Demonstrated ability to use data and experimentation to make investment decisions and translate complex performance insights into actionable business recommendations. - Experience managing external media agencies, advertising platforms, vendors, and strategic partners, with strong negotiation and relationship-management skills. - Experience leading and mentoring remote teams across different locations. - Strong understanding of audience segmentation, campaign optimization, A/B testing, budget management, and customer acquisition economics. - Experience with affiliate marketing, partnership-based acquisition, DTC/B2C businesses, or subscription models is advantageous. - Familiarity with AI-powered advertising tools, campaign automation, and AI-enabled productivity solutions is a plus. - Excellent stakeholder-management, communication, analytical, and influencing skills, with the ability to work effectively across functions and influence decisions without direct authority. ## Benefits - Competitive annual salary of **₹25,00,000–₹50,00,000**. - Full-time employment with a **remote work model in India**. - Opportunity to lead global paid media initiatives across multiple markets and channels. - Strategic exposure to Marketing, Data, Engineering, Product, Finance, and Legal functions. - Leadership responsibility for developing and mentoring a remote paid media team. - Opportunity to work with advanced attribution, experimentation, measurement, automation, and AI-powered marketing technologies. - Professional growth through ownership of high-impact, business-critical growth initiatives.