Manager, Performance Marketing, Paid Social

Job description

ABOUT AIRWALLEX Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 250,000 businesses worldwide – including Brex, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 2,300 of the brightest and most innovative people in tech across 27 offices around the globe. Valued at US$11 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us. ATTRIBUTES WE VALUE We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles https://www.airwallex.com/us/operating-principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor. You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next. ABOUT THE TEAM The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success. WHAT YOU’LL DO We’re looking for a data-driven, strategic, and hands-on Paid Social Manager to lead acquisition and full-funnel demand generation campaigns across LinkedIn and Meta. This role will focus on enriching, segmenting, and scaling audiences to reach SME and mid-market decision-makers globally — ensuring every dollar spent drives measurable impact on pipeline and revenue. You’ll blend analytical rigor with creativity, partnering with growth, product marketing, and analytics teams to design audience frameworks, run experiments, and develop platform-native campaigns that convert. The ideal candidate thrives in fast-paced environments and understands how to connect audience data, ad systems, and CRM workflows into a cohesive, high-performing growth engine. This role is based in San Francisco. RESPONSIBILITIES: - Own end-to-end LinkedIn and Meta campaign strategy, build, and optimization across the funnel (awareness, consideration, conversion). - Design and scale audience enrichment frameworks to effectively target SMEs and mid-market segments — leveraging firmographic, behavioral, and CRM-based signals. - Collaborate with Product Marketing to map content and creative to each buying stage and audience cohort. - Manage pacing, bid strategies, and budget allocation to deliver performance within CAC and ROI targets. Maintain campaign QA, naming conventions, and tracking integrity (UTMs, pixels, offline conversions). - Build and maintain audience architectures using first-party CRM data, lookalikes, and retargeting pools. - Partner with RevOps and Analytics to develop audience segments sourced from Salesforce and Marketo, ensuring alignment with sales territories and lifecycle stages. - Use SFDC reports and Marketo Smart Lists to enrich or suppress audiences, ensuring campaign relevance and lead quality. - Query campaign and CRM data using SQL or data tools (e.g., BigQuery, Snowflake, Looker) to identify patterns and optimization opportunities. Test new audience and data onboarding approaches (e.g., Clearbit, 6sense, ZoomInfo, or LinkedIn Matched Audiences). - Build a structured testing roadmap across creative, bidding, and audience strategies. - Analyze funnel metrics (CTR, CVR, MQL-to-SQL, pipeline contribution) and surface actionable insights. - Run incrementality, brand lift, or geo-lift studies to measure true business impact. - Partner with analytics to refine attribution visibility and improve full-funnel ROI reporting. - Collaborate with Performance Strategy, Creative, and Regional Marketing to localize global frameworks. - Partner with Sales and RevOps to ensure alignment on lead routing, scoring, and follow-up SLAs. - Work with Finance and Data teams to reconcile spend, pacing, and forecast models. - Serve as the internal SME for LinkedIn and Meta best practices, audience enrichment, and data integration. - Platforms: LinkedIn Campaign Manager, Meta Ads Manager, Google Tag Manager, and native ad tools for creative and tracking management. - Data & Querying: SQL, BigQuery, or Looker for analyzing campaign and audience data. - CRM & Automation: Salesforce (SFDC) and Marketo — including Smart Lists, workflows, and lead lifecycle integration. - Attribution & Tracking: GA4, UTMs, pixel tracking, and offline conversion imports. - Analytics & Reporting: Experience building Looker/Tableau dashboards or structured performance reports. - Audience Tools: Familiarity with enrichment and ABM tools such as 6sense, Clearbit, or ZoomInfo is highly preferred. WHO YOU ARE We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory. MINIMUM QUALIFICATIONS: - 5+ years of experience in B2B paid social marketing, with proven success on LinkedIn and Meta. - Demonstrated ability to scale campaigns for SME and mid-market audiences with measurable pipeline impact. - Hands-on experience with Salesforce and Marketo, connecting campaign data to leads, contacts, and opportunities. - Strong analytical mindset — capable of querying, segmenting, and transforming audience data independently. - Deep understanding of paid media metrics, attribution, and ROI modeling. - Excellent project management and communication skills; ability to collaborate across marketing, sales, and analytics. - Bachelor’s degree in Marketing, Business, Data Analytics, or related field. PREFERRED QUALIFICATIONS: - Experience in fintech or SaaS environments targeting global or multi-segment audiences. - Familiarity with multi-touch attribution, MMMs, and data privacy frameworks. - Comfort working across multiple time zones and global marketing teams. - Experience guiding creative optimization and A/B testing processes. - Bilingual proficiency in Cantonese or Mandarin to support regional campaign localization and stakeholder collaboration. - Multi-lingual and particularly Korean, Japanese or French. APPLICANT SAFETY POLICY: FRAUD AND THIRD-PARTY RECRUITERS To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @airwallex.com http://airwallex.com email address. Please apply only through careers.airwallex.com http://careers.airwallex.com or our official LinkedIn page. Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary. EQUAL OPPORTUNITY Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.