Manager, Private Sector Marketing

Job description

**Who We Are; What We Do; Where We’re Going** Magnet Forensics is a global leader in the development of digital investigative software that acquires, analyzes, and shares evidence from computers, smartphones, tablets, and IoT-related devices. We are continually innovating so our customers can deploy advanced and effective tools to protect their companies, communities, and countries. Serving thousands of customers globally, our solutions are playing a crucial role in modernizing digital investigations, helping investigators fight crime, protect assets, and guard national security. With employees based around the world, Magnet Forensics has been expanding our global presence. As a part of Magnet Forensics, you can expect to make a difference in the world, no matter what role you play. You’ll be supported through learning and development, not to mention an incredible team with unbelievable talent and integrity. If you think you would be the right person to join our team working towards this goal, we would love to hear from you! **Role Summary** The Manager, Private Sector Marketing is accountable for driving the growth and success of the Private Sector segment through innovative, data-driven demand generation. This role owns the marketing strategy, pipeline, and revenue targets for the Private Sector product portfolio, and leads a team of marketers who plan and execute integrated, multi-channel campaigns that generate qualified leads and sales pipeline. Working closely with the demand generation, product marketing, and senior sales teams, the Manager sets segment direction, translates it into high-performing programs, develops the team, and reports on measurable business impact ### What You'll Do ***Segment Ownership & Accountability*** - Lead the Private Sector marketing portfolio with accountability for $50M+ in pipeline and revenue goals, ensuring high-performing programs and measurable business impact across the segment. - Define and execute the annual marketing strategy and plan for the Private Sector portfolio, aligning with company objectives and market opportunities. - Leverage analytics to optimize campaign performance and resource allocation across the segment. - Represent Private Sector marketing in cross-functional and leadership meetings, providing strategic updates and insights on program performance and market trends. - Own and set the Private Sector marketing budget in line with business targets, directing investment and reallocating spend across programs to maximize pipeline and revenue return ***Team Leadership*** - Lead, coach, and develop a team of marketers—setting clear goals, priorities, and performance expectations aligned to segment targets. - Foster a collaborative, high-performing team culture; support career growth and ongoing development, and recruit and onboard talent as the team scales. - Allocate work across the team to balance strategic priorities with execution, ensuring on-time, high-quality delivery of programs. - Provide direction and mentorship on demand generation best practices, tools, and go-to-market execution. ***Program Strategy & Insights*** - Lead the planning and oversee execution of lead-generating campaigns and programs aligned to sales objectives (new logo growth, cross-sell, and expansion) specific to the Private Sector segment and product portfolio. - Marketing SME on Private Sector lead generation, target performance, industry trends, product updates, persona knowledge, and cross-functional activities related to the product portfolio. - Oversee and govern new product introductions for the Private Sector portfolio, ensuring a repeatable go-to-market process is followed—from defining deliverables and holding the team aligned to reviewing promotional plans and confirming launch readiness. - Act as the lead liaison to the Private Sector BDR and sales teams to ensure alignment and effective delivery of impactful marketing programs that support sales objectives and company priorities. - Identify and recommend content needs, focus areas, and gaps related to the Private Sector portfolio, supporting team/ stakeholders with program needs to pipeline targets. ### What We're Looking For - Bachelor’s Degree in Business or Commerce, or equivalent experience. - 8+ years of experience in marketing program management, channel marketing, and B2B marketing. - People leadership experience—managing, coaching, or mentoring marketers; direct team management preferred. - Proven experience managing external vendors/agencies and complex, time-sensitive projects. - Demonstrated strategic thinking, creative problem-solving, and leadership skills. - Self-starter with a drive to succeed and adapt to new technologies. - Strong communication, presentation, and analytical abilities. - (Optional) Familiarity with tools a plus: Salesforce, Marketing Cloud, Pardot, Demandbase, Salesloft, ZoomInfo, ON24, Zapier, and AI solutions.