Manager, Product Marketing

Job description

Company Description The Product Marketing Manager will be responsible for developing innovative consumer activation and occasion-based marketing strategies, creating distinctive programs that drive engagement, relevance, and product usage. This person will play a key role in bringing our brand to life as we continue to grow and expand within occasions and activations. The manager will support business growth by helping define and execute in-store activation strategies and programs, including both national initiatives and channel-specific efforts. The ideal candidate is creative, diligent, and well organized, with a strong focus on increasing product consumption. This role is on-site in our Santa Monica office 4 days a week. Job Description OCCASION-BASED MARKETING Use insights to guide procurement, develop strategy, and create highly engaging marketing plans that drive brand growth. Lead the execution of best-in-class national occasions programs that deliver on key performance indicators (KPIs). Oversee the development and implementation of distinct, integrated, cross-functional marketing campaigns across multiple elements of the Red Bull marketing mix. Ensure strategic consistency across all campaign components by creating tools and resources that enable the highest level of execution. ACTIVATION-BASED MARKETING Create innovative, insight-driven consumer activation marketing strategies. Develop distinctive marketing programs that increase brand awareness, build brand equity, drive engagement, enhance relevance, and stimulate product consumption. Design and lead consumer activation programs from concept through execution, including ideation, cross-functional alignment, asset development, and delivery of best-in-class consumer experiences. CREATION OF INTEGRATED MARKETING PLANS Own the end-to-end development of creative assets— including writing impactful briefs, guiding creative production, and managing review and approval workflows for in‑store and online marketing materials Oversee the development of distinct, integrated, cross-functional marketing campaigns across multiple levers of the marketing mix (e.g., Advertising, On Premise, Sports, Culture, Content, Comms, Sampling, etc.) Work cross-functionally across Operations, Finance, Legal and more to organize and manage complex processes for bringing limited edition packaging to life Execute Campaigns that drive program engagement, consumption, and retail sales Support Region Brand teams on the development of Regional Occasions and Consumer Activation programs MEASURE SUCCESS Leverage insight tools and strategies to assess and optimize programs, campaigns, and engagements before execution. Utilize consumer research by collecting and analyzing data for post-campaign reports and regularly adjust marketing strategies and programs based on these findings. INTERNAL & EXTERNAL RELATIONSHIP MANAGEMENT Partner with global counterparts to ensure alignment with international standards, and to promote the use of best practices and global tools. Provide brand consultation and support for regional marketing initiatives. Build and maintain strong relationships with internal stakeholders to promote a culture of mutual accountability, collaboration, and partnership. Establish and nurture strong relationships with agency partners and third-party vendors, ensuring the quality of their work remains high and holding them accountable for meeting project timelines and deliverables. Qualifications A bachelor’s degree is required; an MBA is preferred. 5+ years of brand or product marketing experience, including a strong focus on brand management fundamentals. Experience leading cross-functional teams, including project management responsibilities such as developing timelines and key milestones. Experience using consumer insights and translating those insights into actionable strategies. Demonstrated ability to operate effectively within a highly matrixed organization. Prior experience managing agencies, developing digitally focused marketing plans, and exposure to retail environments is preferred. Experience and understanding of shopper marketing and managing retail customer relationships. Ability to present strong, real-world examples of personally driving innovation and using sound business judgment to explore new opportunities while identifying lean, agile solutions. Fluency in English. Additional Information This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa. The base salary range for this position is $85,360 - 128,040 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified. Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location) Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.