Manager, Programs Marketing

Job description

Girls Who Code is seeking a strategic and collaborative Manager, Programs Marketer to drive awareness, engagement, and growth for our programs and a new tech learning platform. This role will play a critical part in helping create compelling marketing materials and campaigns to support student and facilitator recruitment across our programs. Working closely with cross-functional teams across Marketing and Programs, this role will develop and execute integrated campaigns that amplify key programs, strengthen brand visibility, and build a vibrant digital community that supports the next generation of women, girls, and nonbinary individuals in technology. The ideal candidate brings a blend of growth marketing expertise, community engagement strategy, and strong collaboration skills, with a passion for using technology and storytelling to expand access and opportunity in tech. This role will be a member of the Marketing and Communications team and report to the Senior Director, Marketing. ### Responsibilities include: - Serve as a key connector between the Programs and Marketing teams, ensuring programs and related events are amplified effectively and cohesively across all touchpoints - Develop and execute marketing campaigns to promote program events, initiatives, and key milestones across digital and social channels - Partner with the Programs team to create recruitment materials and strategies to recruit facilitators and students for in-person and online programs - Design and implement marketing strategies to drive signups for our learning platform, including awareness, acquisition, and engagement - Design and execute student engagement and retention strategies for our learning platform through targeted in-platform marketing activities - Build and optimize marketing plans to drive qualified traffic to our learning platform, converting visitors into active members through targeted messaging and calls-to-action - Create integrated, multi-platform marketing materials that reflect the voice and mission of the organization while meeting the distinct needs of each program’s audience - Outreach to our student and alumni community to facilitate content submissions for marketing content - Provide strategic support on ad creative, targeting, and messaging to drive traffic to our learning and amplify programs initiatives — maximizing both click-through and conversion rates - Track and analyze campaign performance metrics across channels, using data insights to continuously refine strategies and improve member acquisition and retention ### Qualifications: - At least 4 years of experience in marketing, growth marketing, community engagement, program marketing, or a related field - Strong cross-functional collaboration skills with the ability to translate program goals into effective marketing strategies and campaigns - Strong project management skills to lead multiple projects with numerous stakeholders - Familiarity with online learning audiences and communities, with an understanding of what drives engagement, participation, and long-term membership - Demonstrated ability to develop and execute data-driven marketing campaigns, using performance metrics and audience insights to guide strategy Experience creating integrated digital marketing campaigns across social media, email, web, and community platforms - Strong storytelling and content development skills with the ability to translate complex ideas into engaging, accessible messaging Experience supporting community-building initiatives such as online forums, digital learning communities, events, or member engagement programs - Comfort working in a fast-paced, collaborative environment and managing multiple initiatives simultaneously - Passion for advancing equity and opportunity in technology for girls, women, and nonbinary individuals