Manager, RDBU Marketing Insights & Innovation

Job description

Career Category Sales & Marketing Operations Job Description Location: Hyderabad, Amgen India Role Purpose The Manager, RDBU Marketing Insights & Innovation serves as a strategic business partner to US Pharma Brand Leadership, including Brand Directors and Marketing Leads. The role combines a strong understanding of the pharmaceutical brand marketing ecosystem with advanced analytical thinking and AI-enabled insight generation to accelerate activation and execution of brand marketing strategies. ▪ The individual will identify growth opportunities, business risks and strategic actions through the synthesis of internal and external market intelligence, customer insights, brand performance data and commercial trends. ▪ Acting as an extension of brand leadership, the individual will leverage data, market research, competitive intelligence and AI tools to generate actionable recommendations that support decision-making and business impact. ▪ The role partners closely with Brand Marketing, Commercial Analytics, Data Science, Market Research, Customer Engagement, Forecasting, Market Access, Sales and Digital teams to shape brand strategy and execution. Key Responsibilities Strategic Brand Intelligence & Decision Support ▪ Serve as a strategic advisor to Brand Directors and Marketing Leads, supporting brand planning and commercial decision-making. ▪ Monitor brand performance, market dynamics, customer engagement trends and competitive activity. ▪ Identify growth opportunities, emerging risks and business implications impacting brand performance. ▪ Synthesize information from multiple sources into strategic narratives and actionable recommendations. ▪ Develop executive-ready insights and recommendations for leadership discussions. AI-Enabled Insight Generation ▪ Leverage AI tools such as Microsoft Copilot, ChatGPT, Codex and other approved platforms to accelerate insight generation and strategic assessments. ▪ Utilize AI-enabled approaches to analyze large volumes of structured and unstructured information. ▪ Develop innovative workflows and frameworks that improve the speed and quality of insight generation. ▪ Partner with Analytics and Data Science teams to identify AI-driven opportunities that support commercial effectiveness. Marketing Insights & Commercial Intelligence ▪ Analyze internal business reports, commercial dashboards, market research, customer engagement data and competitive intelligence. ▪ Identify trends, performance drivers and unmet opportunities to inform brand strategy. ▪ Connect insights across HCP, Patient, KOL and commercial channels to provide a holistic view of brand performance. ▪ Support annual brand planning, launch planning and business reviews through insight generation. Commercial Performance Reviews & Strategic Assessments ▪ Lead Commercial Performance Reviews (CPRs) with Brand Marketing, Analytics and Commercial stakeholders. ▪ Translate business questions into analytical investigations and recommendations. ▪ Assess performance drivers across brand, customer, channel, market and access dimensions. ▪ Support quarterly business reviews and annual planning processes. Cross-Functional Collaboration ▪ Partner with Brand Marketing, Commercial Analytics, Data Science, Market Research, Customer Engagement, Forecasting, Market Access, Sales and Digital teams. ▪ Serve as a central integration point for commercial insights across functions. ▪ Drive alignment between insights, business priorities and recommended actions. Required Qualifications ▪ Bachelor's degree required; MBA, MS or other advanced degree preferred. ▪ 7-12 years of relevant experience in pharmaceutical brand marketing, commercial strategy, market research, business intelligence, commercial excellence, marketing insights or analytics roles. ▪ Minimum 5+ years supporting US pharmaceutical brands and commercial organizations. ▪ Strong understanding of the pharmaceutical brand marketing ecosystem, including Brand Marketing, Customer Engagement, Market Access, Sales, Commercial Analytics and Market Research. ▪ Demonstrated ability to synthesize insights from commercial reports, market research, competitive intelligence, customer engagement data and industry trends. ▪ Proven experience supporting brand strategy, commercial decision-making and business planning through actionable insights. ▪ Strong executive communication, storytelling and stakeholder management skills. ▪ Strong analytical, business problem-solving and strategic thinking capabilities. ▪ Experience leveraging AI tools and emerging technologies to improve insight generation and decision-making. Preferred Qualifications ▪ Experience supporting Brand Directors, Marketing Leads or Commercial Leadership teams. ▪ Knowledge of HCP, Patient and KOL engagement strategies and commercial performance drivers. ▪ Familiarity with pharmaceutical market research, competitive intelligence, forecasting and business planning methodologies. ▪ Experience partnering with analytics and data science teams. ▪ Understanding of omnichannel engagement and commercial effectiveness measurement. Insights & Analytical Capabilities ▪ Ability to interpret and synthesize data from commercial reports, brand performance dashboards, market research studies and competitive intelligence sources. ▪ Experience extracting actionable insights from business reviews, customer analytics and external market intelligence. ▪ Ability to identify trends, opportunities, risks and business implications. ▪ Experience translating complex analyses into concise recommendations and executive-ready narratives. AI & Innovation Capabilities ▪ Experience leveraging AI tools such as Microsoft Copilot, ChatGPT, Codex and similar platforms to accelerate insight generation and decision-making. ▪ Ability to utilize AI-enabled approaches to analyze information from multiple commercial and market sources. ▪ Experience developing prompts, workflows and frameworks that improve insight generation and strategic planning. Success Measures ▪ Quality and business impact of recommendations delivered to brand leadership. ▪ Identification of actionable growth opportunities and business risks. ▪ Effectiveness of Commercial Performance Reviews (CPRs) and insight generation. ▪ Influence on brand strategy, business planning and commercial decision-making. ▪ Stakeholder satisfaction and cross-functional collaboration effectiveness. .