Manager, Regional Wealth Management (Wealth Commercialisation)

Job description

If you are looking to excel and make a difference, take a closer look at us… Job Purpose The Wealth Commercialisation Manager is responsible for driving the growth, monetization, and go-to-market strategy for wealth management products and digital wealth solutions. This role bridges the gap between product development, marketing, sales enablement, and tech/digital channels to ensure products achieve high adoption, target revenue, and customer engagement. Key Responsibilities Develop and execute commercialisation strategies for new and existing wealth management products (e.g., unit trusts, structured products, FX, bancassurance, etc). Establish key performance metrics (AUM, revenue, active customer count, product penetration) and drive cross-functional execution to meet business targets. Identify target customer segments, value propositions, and optimal pricing strategies in collaboration with product and analytics teams. Leverage customer analytics and behavior data to optimize product positioning and drive conversion rates across self-serve and assisted channels. Collaborate with Marketing and Segment teams to plan, launch, and measure integrated marketing and promotional campaigns. Develop sales collateral, toolkits, and product training materials for Relationship Managers (RMs) and front-line advisors. Track campaign ROI and continuously refine commercial messaging based on performance data. Work closely with Product, Compliance, Risk, Legal, Operations, and IT teams to ensure all commercial initiatives meet regulatory standards and are delivered on time. Monitor competitor landscape, market trends, and regulatory changes to identify new commercial opportunities or potential risks. Qualifications & Requirements Education & Experience Education: Bachelor’s degree in Business Administration, Finance, Economics, Marketing, or a related field. Experience: 3+ years of experience in wealth/segment management Key Skills & Competencies Wealth Product Knowledge: Solid understanding of wealth management solutions (e.g., investments, foreign exchange, insurance, advisory). Commercial Acumen: Strong business sense with a proven track record of driving revenue growth, campaign execution, and market penetration. Data-Driven Mindset: Ability to analyze sales performance, user funnels, and customer data to make strategic decisions. Project Management & Execution: Demonstrated ability to manage complex, cross-functional projects from inception to rollout. Communication & Influence: Excellent verbal and written communication skills to influence senior stakeholders and align diverse teams. About Hong Leong Bank We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China. We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation. Realise your full potential at Hong Leong Bank by applying now.