Manager, Retail Expansion & Growth Marketing

Job description

Our Story J.Crew gets you dressed every day, for every occasion. Since 1983, we’ve been creating classics that feel familiar and refreshingly new, crafted with unbeatable quality and distinctive point of view—it’s no wonder we’ve been in your closet for four decades and counting. Today, we continue to do the classics our way, inspiring not only how you shop but how you define your personal style. Our commitment runs deeper than just making great clothes—we’re proud of our role in getting you dressed with confidence, character, and celebrating a distinctly American sensibility that makes us who we are. Our dedication to Diversity, Equity, Belonging & Sustainability has been celebrated with industry recognition, reflecting our commitment to fostering an inclusive and sustainable workplace. The Manager, Retail Expansion & Growth Marketing will lead the strategy, development, execution, and evolution of marketing plans that support our growing store fleet. This role will own the marketing strategy for new J.Crew Factory store openings—from understanding the unique customer and market opportunity to building integrated plans that drive awareness, traffic, and customer acquisition. This person will also develop and lead our store anniversary program, creating a strategic approach to celebrating key milestones and continuing to build momentum after a store opens. This is a highly cross-functional role that requires a strong mix of strategic thinking, analytical rigor, and communication skills. The Manager will work closely with Field Leadership to understand business priorities and local market needs, partner across teams to bring plans to life, and analyze performance to understand the impact our marketing is making. Most importantly, this person will be able to turn insights into action—using results and learnings to continuously evolve and strengthen our approach. What You’ll Do · Lead the end-to-end marketing strategy for new store openings, from initial planning and market assessment through execution, measurement, and optimization. · Develop tailored marketing plans based on the customer, market opportunity, store objectives, and local business needs. · Partner closely with Field Leadership to understand priorities, opportunities, and challenges and translate them into actionable marketing strategies. · Bring new store plans to life across the right mix of channels, working cross-functionally with internal teams and external partners to ensure strong execution. · Lead the development and evolution of our store anniversary program, identifying key milestone moments and creating strategies that continue to drive awareness, engagement, and traffic after opening. · Own the measurement and reporting of new store marketing performance, identifying the impact of our investments and the key drivers behind results. · Go beyond reporting the numbers to identify the “so what”—connecting performance to insights, recommendations, and clear actions for future plans. · Extrapolate learnings across stores and markets to identify broader trends and opportunities and continuously evolve our new store marketing playbook. · Develop clear, compelling updates and performance recaps for senior leadership, translating complex results into a concise story about performance, impact, and next steps. · Build strong partnerships across Marketing, Stores, Real Estate, Analytics, Creative and other cross-functional teams to ensure alignment from strategy through execution. · Identify new ideas, channels, and opportunities that can strengthen how we launch and support stores as our fleet continues to grow. Who You Are · A strategic marketer who can see the big picture while also understanding what it takes to bring a plan to life. · Analytical and curious, with the ability to dig into performance, identify what matters, and translate insights into action. · A strong storyteller who can confidently communicate strategy, results, and recommendations to both Field and senior leadership. · A collaborative partner who builds strong relationships and can bring multiple teams together around a shared objective. · Highly organized and comfortable managing multiple store openings, priorities, and timelines at once. · Comfortable working in a fast-paced environment where priorities evolve and there is an opportunity to build and improve how we work. · Passionate about the customer and excited by the opportunity to drive growth at the local market and store level. Qualifications · 5+ years of experience in marketing, retail marketing, integrated marketing, growth marketing, or a related field. · Demonstrated experience developing and executing integrated, multi-channel marketing strategies. · Strong analytical skills and experience using data and performance results to inform strategy and decision-making. · Excellent written and verbal communication skills, with experience presenting insights and recommendations to senior leaders. · Strong cross-functional partnership and project management skills, with the ability to manage multiple priorities and workstreams simultaneously. We welcome you to apply, even if you don't check all the boxes. Our passion is scouting life-long learners who are driven by curiosity, and who feel connected to our brands and share our desire to make an impact. We’re always seeking bright new talent who leverage their unique experiences to discover, grow and evolve with our teams. Benefits + Perks Health & Well-being - Eligible associates and family members receive medical, dental, prescription and vision insurance, family planning (fertility, adoption & surrogacy support), fitness discounts, medical travel and more. Associate Discount - We love our products just as much as you do! That’s why we offer a great associate discount across all of our brands (J.Crew, J.Crew Factory, and Madewell). Summer Fridays - In addition to our hybrid work model, we also close our office at 1:00 PM every Friday during the Summer months. Community Impact - We support the communities where we live and work through our philanthropic efforts and the J.Crew Cares Program. Winter Break - In addition to our PTO package, J.Crew Group offers a winter break at the end of December to eligible full-time associates at the Home Office to provide time to refresh and recharge. Note: Availability of these benefits and perks may be subject to work location & employment type and may have certain eligibility requirements. Salary Range: $108,800.00 - $140,400.00 At J.Crew Group (JCG) we aim to pay competitively for our company’s size and industry. The base salary offered will take into account internal equity and may vary depending on the candidate’s geographic region of work premises, job-related knowledge, skills, and experience among other factors. The base salary is just one component of J.Crew Group’s competitive total rewards strategy that also includes the opportunity for bonus, competitive benefits and perks. One of our core focuses here at JCG is creating a community and culture that builds belonging. We are deeply committed to our Diversity, Equity and Inclusion efforts, and we warmly welcome job applicants of all backgrounds. JCG is proud to affirmatively provide equal opportunity to all associates and qualified applicants without regard to race, color, religion, national origin or citizenship, age, sex, marital status, ancestry, legally protected physical or mental disability, veteran status, gender identity, sexual orientation or any other basis protected under applicable law.