Manager, SEO Marketing

Job description

ABOUT AIRWALLEX Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 250,000 businesses worldwide – including Brex, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 2,300 of the brightest and most innovative people in tech across 27 offices around the globe. Valued at US$11 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us. ATTRIBUTES WE VALUE We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles https://www.airwallex.com/us/operating-principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor. You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next. ABOUT THE TEAM The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success. WHAT YOU’LL DO As Manager, SEO Marketing for EMEA, you will play a pivotal role in driving the organic growth of Airwallex’s web presence across the region. You’ll work cross-functionally with Corpsite, Content, Product Marketing, and Engineering teams to deliver measurable business impact through technical SEO, content optimization, and international expansion. This is a hands-on, strategic role where you’ll directly influence both the technical and content aspects of our website, ensuring best-in-class SEO performance in a rapidly evolving search landscape. This role is based in London or EMEA. RESPONSIBILITIES: - Support the website’s organic growth targets in partnership with Corpsite and Content teams, focusing on both branded and non-branded keyword acquisition. - Evangelize SEO best practices across the organization, influencing website changes, link acquisition, and organic content strategy in collaboration with the Content team. - Liaise with engineers to execute technical SEO recommendations that benefit both SEO and broader business objectives, including site architecture, Core Web Vitals, structured data, and internationalization (hreflang, localization). - Provide hands-on SEO recommendations and implement changes directly within the CMS platform, ensuring rapid iteration and optimization. - Lead content optimization efforts, including keyword research, content gap analysis, and on-page enhancements to improve rankings and user engagement. - Develop and implement strategies to enhance E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) for YMYL (Your Money, Your Life) content, building trust and authority with both search engines and users. - Drive international SEO initiatives to expand organic reach in key EMEA markets, ensuring technical and content best practices are localized and scalable. - Analyze and report on SEO performance, turning data into actionable insights and clear storytelling for stakeholders at all levels. - Stay ahead of industry trends, including AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and the evolving impact of AI on search. - Contribute to cross-functional training and documentation to raise SEO literacy across the organization. WHO YOU ARE We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory. MINIMUM QUALIFICATIONS: - 4+ years of SEO experience, with at least 2 years in B2B, SaaS, or fintech environments. - Proven track record of driving organic revenue and measurable business outcomes. - Strong understanding of international SEO, technical SEO, and B2B marketing. - Demonstrated ability to measure all aspects of SEO performance and turn data into insights and actions. - Experience working in a fast-paced, high-growth, and ambiguous environment; entrepreneurial and hands-on mindset. - Strong analytical skills and proficiency with SEO tools (e.g., Google Analytics, Search Console, Ahrefs, Screaming Frog). - Deep understanding of E-E-A-T within YMYL verticals and the impact of online copywriting on SEO. - Excellent communication skills, with the ability to influence and report to stakeholders at all levels. PREFERRED QUALIFICATIONS: - Experience with CMS platforms (e.g., Contentful, WordPress) and basic HTML/CSS. - Familiarity with AEO/GEO tactics for AI Search. - Strong data analysis and storytelling skills. - Experience with content marketing, link building, and international site launches. - Good working knowledge of Google Analytics, Google Search Console, SEMrush, Screaming Frog, Ahrefs APPLICANT SAFETY POLICY: FRAUD AND THIRD-PARTY RECRUITERS To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @airwallex.com http://airwallex.com email address. Please apply only through careers.airwallex.com http://careers.airwallex.com or our official LinkedIn page. Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary. EQUAL OPPORTUNITY Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.