Manager, Social Analytics (LATAM)

Job description

**About Us** SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. **Powered by two trusted, global brands, Shark and Ninja**, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. **AI at SharkNinja** At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in. **Position Overview** The next big idea can start with a conversation. What are consumers talking about? What’s gaining momentum? What signals are hiding beneath the surface? We're seeking a **Manager, Social Analytics** to lead social analytics for Mexico, Brazil, and the growing LATAM market, reporting into the Sr. Director, Social Analytics. This role blends deep social media fluency with 2026-caliber analytics and a genuine curiosity for AI-powered workflows, pairing solid data fundamentals with a growing use of AI agents to surface what matters faster. At SharkNinja, our Social Analytics teams go deeper to understand the conversations, culture, and consumer behaviors shaping what comes next. In this role, you'll translate fast-moving social signals into actionable insights that can inform regional growth and help identify the next viral SharkNinja product. You'll manage a stakeholder group spanning regional and global partners, serving as a trusted analytics partner across social, marketing, creative, agencies, and senior leadership. The ideal candidate is equally comfortable working directly with data and communicating what it means — bringing analytical rigor, speed, curiosity, and clarity to a fast-moving environment. ## Key Responsibilities - **Social Media Analytics:** Lead reporting and insights across all social media activity (organic, earned, influencer, and paid) for Mexico, Brazil, and the growing LATAM market; quantify what drives virality and raise the odds of it happening. - **Regional Market Focus:** Serve as the primary analytics partner for the region, bringing analytical rigor and scalable social measurement. Partner closely with regional social, marketing, and agency leaders. - **AI-Driven Insight Generation:** Direct the use of AI agents against social and marketing data to surface signal faster — orchestrating intelligent tools against good data, not manual reporting. - **Make Data Actionable:** Provide fast, actionable analysis to inform regional growth and the next viral SharkNinja product. - **Stakeholder Management:** Serve as the go-to analytics partner across a broad and growing set of stakeholders — regional social and marketing leaders, creative, agencies, and senior leadership — managing competing priorities with clarity and poise. - **KPI Development:** Cut through the noise of vanity metrics and define clear, outcome-oriented KPIs — metrics that ladder up to what we're actually here to do: sell products, yes, but more specifically, delight the consumers who use them. - **Executive Reporting:** Deliver tailored, action-oriented reporting for regional and global stakeholders, automating recurring outputs where possible. - **Best Practices & Benchmarks:** Conduct rapid analyses to establish benchmarks and evolve measurement approaches for the region. ## Attributes & Skills - Bachelor's degree in Analytics, Data Science, Statistics, Economics, Marketing, or a related field required; Master's degree a plus. - 6+ years of experience in marketing analytics or social media analytics. - Experience with SQL and modern data platforms such as Snowflake; comfort with AI-assisted analytics tools and agentic workflows a plus. - Solid analytical and spreadsheet fundamentals paired with genuine curiosity about AI-powered and agentic workflows — someone who can work the data directly and is eager to use AI to get to insight faster. - Strong track record analyzing social platforms (Meta, TikTok, YouTube, etc.) and translating insights into clear business and creative actions. - Self-motivated and comfortable managing ambiguity and multiple priorities in a dynamic, fast-paced environment. - Fluency in Spanish and English is required. ## Work Environment This is a primarily on-site role based in **Mexico City, Mexico**, with flexibility to work from home 1–2 days per week. *"This role blends deep social media fluency with 2026-caliber analytics and a genuine curiosity for AI-powered workflows, pairing solid data fundamentals with a growing use of AI agents to surface what matters faster. You'll manage a stakeholder group spanning regional and global partners, translating fast-moving social signal into action for all of them."* **Our Culture** At SharkNinja, we don’t just raise the bar—we push past it every single day. **Our Outrageously Extraordinary mindset** drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home. **What We Offer** We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. **We empower your personal and professional growth** with high impact Learning Programs featuring bold voices redefining what’s possible. **When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community.** Together, we won’t just launch products—**we’ll disrupt entire markets.** At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. Learn more about us: [Life At SharkNinja](https://www.instagram.com/sharkninja/) [**Outrageously Extraordinary**](https://www.youtube.com/playlist?list=PLmRfBxyGu_mKl9SF12lM1NAIx-z07uLNQ) **SharkNinja Candidate Privacy Notice** - For candidates based in **all regions**, please refer to this [Candidate Privacy Notice](https://www.sharkninja.com/candidate-privacy-notice.html). - For candidates based in **China**, please refer to this [Candidate Privacy Notice](https://www.sharkninja.com/legal/candidate-privacy-notice-china.html). - For candidates based in **Vietnam**, please refer to this [Candidate Privacy Notice](https://www.sharkninja.com/legal/candidate-privacy-notice-vietnam.html). *We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [accommodations@sharkninja.com](mailto:accommodations@sharkninja.com)*