Manager, Social Media Insights & Community

Job description

Be part of an iconic story. TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! ( YouTube , Instagram , TikTok ) The Team The Global Social Media team, part of the Global Consumer Engagement team, is responsible for developing all social media strategies and implementing how we show up as a brand across social media channels for both Tommy Hilfiger and Tommy Jeans. The Global Social Media team’s vision is to: 1. Consistently drive brand desirability and relevance 2. Build consumer love, desire and trust for our products 3. Build a brand community, engaging with our target audience 4. Create cut-through social first content, driving shareability The Job This role sits within the Community & Insights function of the Global Social Media team, part of Global Consumer Engagement, within Tommy Hilfiger's Global Marketing organization. As Manager, Social Insights & Community , you will lead Tommy Hilfiger's social intelligence capability by transforming social conversations, consumer behavior, competitive activity, and cultural trends into actionable insights that inform strategic business decisions. You will provide the business with a clear understanding of brand health, emerging opportunities, potential risks, and campaign performance to help keep the brand culturally relevant and consumer-centric. In addition, you will provide backup support Community Management, ensuring continuity of community management operations and brand protection when required. Key Responsibilities Social Intelligence, Listening & Insights (70-80%) Own the global social intelligence strategy, ensuring listening capabilities, governance, dashboards, and reporting frameworks deliver accurate, scalable, and actionable business insights. Lead the development and continuous optimization of social listening methodologies, including new technology, tooling, social platforms, LLM, Boolean queries, taxonomy, dashboards, and reporting standards. Identify and translate emerging consumer behaviors, cultural movements, industry trends, and global events into strategic opportunities, risks, and recommendations for the business. Provide thought leadership on brand health by monitoring conversation trends, sentiment, share of voice, and cultural relevance across priority markets. Lead competitive intelligence by benchmarking Tommy Hilfiger against key competitors, identifying whitespace opportunities and informing strategic decision-making. Own executive reporting on industry developments, including market reports, competitive intelligence, consumer insights, and brand performance. Drive data-informed talent, ambassador, and partnership recommendations by evaluating audience fit, cultural relevance, sentiment, and brand alignment. Translate complex data into clear business recommendations that influence campaign strategy, communications planning, and marketing investment. Partner cross-functionally with Brand Strategy, Brand Insights, Marketing Strategy, Brand Marketing, PR, Communications, Media, Innovation and Regional teams to embed social intelligence into business planning. Community Management & Brand Protection (20-30%) Support the team in delivering best-in-class community management and governance across global social channels. Act as the voice of the brand, engaging with consumers, talent, media, and partners in a consistent tone of voice Monitor audience sentiment and emerging risks, partnering with Communications and Legal when needed. Drive continuous improvements to community management processes, governance, and operational efficiency. Responsibilities include, but are not limited to, those listed above. The role may require additional tasks and duties as assigned to meet the needs of the department and organization. Skills, Experience & Background 6+ years of experience in social intelligence, consumer insights, social listening, digital strategy, or marketing analytics. Proven ability to develop and lead social intelligence frameworks that translate data into strategic business recommendations. Strong expertise in social listening methodologies, audience insights, competitive intelligence, and cultural trend analysis. Experience delivering executive-level reporting, performance measurement, and actionable insights that influence marketing and business decisions. Demonstrated ability to identify emerging risks, opportunities, and consumer behaviors through qualitative and quantitative analysis. Strong stakeholder management skills, with experience influencing senior cross-functional partners across Brand, Marketing, Communications, and Regional teams. Experience managing external agencies, driving governance, and delivering operational excellence across global markets. Excellent analytical, communication, and presentation skills, with the ability to simplify complex data into compelling business narratives. Flexibility and willingness to occasionally work evenings and weekends when required to support global campaigns, live events, and business-critical moments. Your Wellbeing is Our Priority In the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein. Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy Develop your career: whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts! Check out our Amsterdam Campus here. About PVH: We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+. One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here . PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.