Market Activation Lead, Birmingham

Job description

MISSION Neko is redefining what prevention means, from treating illness when it arrives, to sustaining health before it's ever at risk. Our mission: make data-driven, preventative care accessible to more people, before symptoms appear. In a single, non-invasive visit under an hour, proprietary technology and direct clinical care combine to deliver personalised, actionable insights. It's a team that thinks in 10x, not 10%. Every role here plays a part in building a world where prevention is the norm, and where your work genuinely helps people live longer, healthier lives. ROLE PURPOSE As City Lead, you will oversee the local growth and activation strategy for our Birmingham location. You will act as the face of the brand locally, building strong relationships with members, influencers, partners, and the wider consumer and business community to serve Neko’s B2C (member) and B2B (employer) objectives. This role combines community management, marketing, events and partnerships to ensure our clinic delivers an exceptional experience, remains top of mind locally, and is widely talked about and recommended, while supporting bookings and retention goals. WHAT YOU’LL DELIVER IN THE FIRST 6–12 MONTHS - Establish Neko as a highly visible and trusted presence in Birmingham through strong local awareness and community engagement - Build and maintain a high-quality network of local influencers, partners, and community stakeholders to drive ongoing word-of-mouth and referrals - Deliver a consistent pipeline of bookings by leading local growth initiatives and optimising conversion from awareness to appointment - Launch and run a calendar of B2C events, activations, and partnerships that keep the clinic top of mind locally and drive member bookings - Support the B2B UK Lead in B2B events, activations, and partnerships to drive B2B awareness and deal pipeline - Develop strong internal ways of working with clinical, operations, and marketing teams to ensure alignment and execution excellence - Establish clear reporting and insight into local performance, including bookings, retention, and community engagement metrics - Build a recognisable local brand presence that drives both trust and demand within the Birmingham market - Create the playbook for city activation that will be used across Neko’s global rollout REQUIREMENTS - 3-5+ years’ experience in community management, marketing, events, and/or partnerships - Strong existing network within the Birmingham community, including influencers, local partners, and key stakeholders - Experience managing multiple stakeholders and projects simultaneously - Commercially minded with strong organizational skills - Passion for startups and community-building and comfortable working in a fast-paced environment - Excellent written and verbal communication skills