Market Leader

lucidmotors

Newark, CA · Newark · United States

Posted Jul 17, 2026

Other
Field Sales and Delivery

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Job description

About Lucid

At Lucid, we are creating exceptional mobility experiences through innovation to drive the world forward. Built on Lucid’s proprietary technology and software-defined vehicle architecture, our award-winning vehicles bring our “Compromise Nothing™” approach to the global automotive market. That means refusing to choose between performance and sustainability, design and engineering, ambition and integrity. In Lucid Air and Lucid Gravity, we have designed and built vehicles that have redefined their segments, combining exceptional range, performance, design, and expansive space in a single experience.

We achieve this through deep vertical integration, with design, engineering, and production happening in-house across our global offices and manufacturing facilities. Our teams come from industries around the world, united by a shared commitment to excellence. By refusing to settle, you can help redefine what’s possible and shape the future of mobility.

Our Market Leaders are strategic seasoned retail professionals and naturally charismatic leaders. In this role, you will be responsible for leading the overall performance and outbound marketing efforts of the local or regional market. The Market Leader has management and oversight for the Lucid studio in a retail environment.

You will be challenged to lead your team through training, coaching, motivating, goal setting and sales performance. You will be tasked with creating marketing and event opportunities in your local market that will maximize Lucid’s brand exposure and create more Lucid owners.

You will be measured by your ability to achieve targets and accountable for overall market operations, increasing brand awareness, driving optimal team performance, team development, and maintaining store operations. To succeed at Lucid, you must be results driven, action oriented, and hard working. You have a passion for and the ability to create exceptional customer experiences.

BUSINESS HEALTH

Demonstrates a business owner mindset with the ability to analyze sales reports and identify business trends, and market opportunities and develops a plan to capitalize on
Stays abreast of micro and macro market developments such as grass root marketing opportunities and wider economic conditions that will influence your local market or region.
Develop sales and marketing strategies in order to meet or exceed targets such as identify local marketing and event opportunities to drive sales
Drive for excellence in all areas of business focused on reaching expectations for respective location
Can identify technical, operational, and organizational roadblocks and provide proposed solutions.
Generate and analyze reports on sales, expenses and other KPIs

MARKET DEMAND GENERATION

Ownership of aligned market and growing Lucid’s market share and oversees deployment of retail marketing program
Identify, plan and execute compelling and efficient marketing plans aimed at generating increased awareness and sales in local market or region
Develop, support, and evolve Lucid’s brand awareness and image at the retail level in order to drive quality traffic and awareness to our sales studios.
Manages marketing and event budget and is responsible for vendor management, local spending and KPIs

CUSTOMER EXPERIENCE

Responsible for how the customer will experience and interpret the Lucid brand through marketing and branding efforts.
Ensure every customer touchpoint creates customer advocacy
Manage escalations quickly and effectively

EMPLOYEE ENGAGEMENT

Inspirational and motivational leader, possess a strong operational skillset and is dedicated to providing exceptional customer experiences through the lens of efficiency.
Career pathing: Define team and individual goals and implement employee development programs
Studio Talent: Identify high potential talent through hiring process and effectively identify and develop succession plan for current and future talent needs of the business
Resolve all people and safety issues in a timely and effective manner, collaborating with Human Resources and appropriate teams effectively
Ownership of team and set individual goals, ensuring processes and routines are conducive to building pipeline and creating owners in order to reach studio goals
Assist with daily operations as needed

Qualifications:

Bachelor’s degree or equivalent experience
8+ years of team sales management experience with proven track record to meet or exceed goals
Automotive experience preferred
Experience making data driven decisions and holding the studio accountable to KPI’s
Proven experience elevating a brand through marketing and event efforts with measurable, quantitative results
Experience leading sales management and driving results through others
Experience in a start-up or new product launch environment in an ambiguous retail environment
Ability to prioritize multiple projects and adhere to business-critical deadlines
Excellent written and verbal communication skills
Effective and proven approach to sales and sales operations
Impeccable attention to details
Acts with urgency and champions excellence in all company objectives
Ability to develop collaborative relationships acting as a well-respected, trusted partner with whom others want to work
Proficient in Microsoft Office products, CRM tools (i.e. Salesforce) and retail business systems.
Ability to work evenings and weekends in a retail environment
Valid driver’s license with no suspensions within the past year. Drivers under 21 must have maintained a Driver’s License for a minimum of 3 years and successfully complete Lucid Training upon hire
Ability to obtain appropriate state DMV licensing, where applicable
Physical requirements include the ability to twist, bend, squat, reach, and stand for extended periods of time with or without reasonable accommodation.

Compensation Range: The compensation range for this position is specific to the locations listed below and is the range Lucid reasonably and in good faith expects to pay for the position taking into account the wide variety of factors that are considered in making compensation decisions, including job-related knowledge; skillset; experience, education and training; certifications; and other relevant business and organizational factors.

Earn a guaranteed base salary of $110,000-$140,000 USD, giving you stable and predictable income from day one. Boost your earnings with uncapped commission, allowing you to earn as much as your performance drives.

At Lucid, we don’t just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations.

Compensation & Benefits: Lucid offers a comprehensive and competitive benefits package including medical, dental, and vision insurance; life and disability coverage; paid time off; paid holidays; and a 401(k) retirement plan. Eligible employees may also participate in Lucid’s equity program and/or a discretionary annual cash incentive program. Incentive and equity awards, if applicable, are determined based on individual performance, role scope, market considerations, and overall company results, in accordance with the terms of the applicable plans.

Equal Opportunity: At Lucid, we believe diversity strengthens everything we build. Lucid Motors is proud to be an equal opportunity employer and is committed to providing an inclusive workplace for all. We consider all qualified applicants without regard to race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity or expression, marital status, or any other characteristic protected by applicable state or federal laws and regulations.

Accessibility: Lucid Motors is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need any accommodation to participate in the application process, please contact us at TA-Operations <@> lucidmotors.com. This email address is designated solely for accommodation requests and is not monitored for job applications or resume submissions. To be considered for employment, all applications must be submitted through the Lucid Motors Careers website.

Candidate Data Privacy: By submitting your application, you understand and agree that your personal data will be processed in accordance with our Candidate Privacy Notice.

To all recruitment agencies: Lucid Motors does not accept agency resumes. Please do not forward resumes to Lucid Motors. Lucid Motors is not responsible for any fees related to unsolicited resumes.