๐ง๐ต๐ถ๐ ๐ฟ๐ผ๐น๐ฒ ๐ถ๐ ๐ณ๐ผ๐ฟ ๐ผ๐ป๐ฒ ๐ผ๐ณ ๐๐ต๐ฒ ๐ช๐ฒ๐ฒ๐ธ๐ฑ๐ฎ๐'๐ ๐ฐ๐น๐ถ๐ฒ๐ป๐๐๐ฆ๐ฎ๐น๐ฎ๐ฟ๐ ๐ฟ๐ฎ๐ป๐ด๐ฒ: ๐ฅ๐ ๐ฎ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ - ๐ฅ๐ ๐ณ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ (๐ถ๐ฒ ๐๐ก๐ฅ ๐ฎ-๐ณ ๐๐ฃ๐)Experience: 2+ yrsLocation: Kolkata, West Bengal, India, Chandannagar, West Bengal, IndiaJob Type: Full-timeWe are looking for a proactive Regional Offline Marketing Executive to drive localized marketing initiatives and strengthen brand presence across regional markets. The role will involve planning and executing on-ground campaigns, exhibitions, dealer activities, product launches, roadshows, and other field marketing programs that generate awareness, engagement, and qualified leads.The ideal candidate should be hands-on, highly organized, comfortable working with multiple stakeholders, and capable of converting broader marketing objectives into effective local-market execution.RequirementsKey ResponsibilitiesDevelop and execute localized offline and field marketing campaigns aligned with business and brand objectives.Research regional market trends, customer preferences, competitor activities, and local growth opportunities.Plan and execute exhibitions, trade fairs, dealer meets, product launches, roadshows, farmer meetings, demonstrations, and other activations.Generate qualified leads through field marketing, events, rural activations, demonstrations, and dealer-led campaigns.Work closely with dealers, distributors, and regional sales teams to execute local marketing initiatives.Manage dealer showroom branding, signage, POS materials, promotional merchandise, and other offline assets.Coordinate with agencies, vendors, event organizers, media partners, and other external stakeholders.Support local PR, media partnerships, sponsorships, community outreach, and co-branded initiatives.Ensure consistent brand messaging and visual identity across all offline touchpoints.Develop regional campaign materials, marketing toolkits, activation plans, and execution guidelines.Manage campaign budgets and ensure activities are delivered within approved timelines and costs.Track campaign performance, leads, engagement, event outcomes, and ROI.Analyze campaign results and recommend improvements based on performance data.Collaborate with Sales, Product, Digital Marketing, and other teams to ensure integrated campaign execution.Prepare regular performance reports and actionable insights for management.What's Makes You a Great Fit2+ years of experience in offline marketing, field marketing, regional marketing, events, trade marketing, or experiential marketing.Hands-on experience managing exhibitions, dealer meets, roadshows, product launches, or on-ground activations.Strong understanding of regional markets, customer behavior, and local marketing execution.Experience working with dealers, distributors, sales teams, agencies, and external vendors.Strong lead-generation and campaign execution mindset.Excellent coordination, communication, negotiation, and stakeholder-management skills.Ability to manage budgets, timelines, vendors, and multiple marketing activities simultaneously.Comfortable with field-based work and regional travel when required.Strong analytical skills with the ability to evaluate campaign performance and ROI.Good understanding of brand consistency and adapting marketing campaigns to local audiences.Highly organized, proactive, and execution-oriented, with strong attention to detail.Ability to work independently while collaborating effectively with cross-functional teams.
๐ง๐ต๐ถ๐ ๐ฟ๐ผ๐น๐ฒ ๐ถ๐ ๐ณ๐ผ๐ฟ ๐ผ๐ป๐ฒ ๐ผ๐ณ ๐๐ต๐ฒ ๐ช๐ฒ๐ฒ๐ธ๐ฑ๐ฎ๐'๐ ๐ฐ๐น๐ถ๐ฒ๐ป๐๐
๐ฆ๐ฎ๐น๐ฎ๐ฟ๐ ๐ฟ๐ฎ๐ป๐ด๐ฒ: ๐ฅ๐ ๐ฎ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ - ๐ฅ๐ ๐ณ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ (๐ถ๐ฒ ๐๐ก๐ฅ ๐ฎ-๐ณ ๐๐ฃ๐)
Experience: 2+ yrs
Location: Kolkata, West Bengal, India, Chandannagar, West Bengal, India
Job Type: Full-time
We are looking for a proactive Regional Offline Marketing Executive to drive localized marketing initiatives and strengthen brand presence across regional markets. The role will involve planning and executing on-ground campaigns, exhibitions, dealer activities, product launches, roadshows, and other field marketing programs that generate awareness, engagement, and qualified leads.
The ideal candidate should be hands-on, highly organized, comfortable working with multiple stakeholders, and capable of converting broader marketing objectives into effective local-market execution.
Requirements
Key Responsibilities
- Develop and execute localized offline and field marketing campaigns aligned with business and brand objectives.
- Research regional market trends, customer preferences, competitor activities, and local growth opportunities.
- Plan and execute exhibitions, trade fairs, dealer meets, product launches, roadshows, farmer meetings, demonstrations, and other activations.
- Generate qualified leads through field marketing, events, rural activations, demonstrations, and dealer-led campaigns.
- Work closely with dealers, distributors, and regional sales teams to execute local marketing initiatives.
- Manage dealer showroom branding, signage, POS materials, promotional merchandise, and other offline assets.
- Coordinate with agencies, vendors, event organizers, media partners, and other external stakeholders.
- Support local PR, media partnerships, sponsorships, community outreach, and co-branded initiatives.
- Ensure consistent brand messaging and visual identity across all offline touchpoints.
- Develop regional campaign materials, marketing toolkits, activation plans, and execution guidelines.
- Manage campaign budgets and ensure activities are delivered within approved timelines and costs.
- Track campaign performance, leads, engagement, event outcomes, and ROI.
- Analyze campaign results and recommend improvements based on performance data.
- Collaborate with Sales, Product, Digital Marketing, and other teams to ensure integrated campaign execution.
- Prepare regular performance reports and actionable insights for management.
What's Makes You a Great Fit
- 2+ years of experience in offline marketing, field marketing, regional marketing, events, trade marketing, or experiential marketing.
- Hands-on experience managing exhibitions, dealer meets, roadshows, product launches, or on-ground activations.
- Strong understanding of regional markets, customer behavior, and local marketing execution.
- Experience working with dealers, distributors, sales teams, agencies, and external vendors.
- Strong lead-generation and campaign execution mindset.
- Excellent coordination, communication, negotiation, and stakeholder-management skills.
- Ability to manage budgets, timelines, vendors, and multiple marketing activities simultaneously.
- Comfortable with field-based work and regional travel when required.
- Strong analytical skills with the ability to evaluate campaign performance and ROI.
- Good understanding of brand consistency and adapting marketing campaigns to local audiences.
- Highly organized, proactive, and execution-oriented, with strong attention to detail.
- Ability to work independently while collaborating effectively with cross-functional teams.
At Weekday (backed by YC; also Product Hunt #1 product of the day), we are building the next frontier in hiring. We have built the largest database of white collar talent in India and have built outreach tools on top of it to generate highest response rates.
At Weekday (backed by YC; also Product Hunt #1 product of the day), we are building the next frontier in hiring. We have built the largest database of white collar talent in India and have built outreach tools on top of it to generate highest response rates.
