Marketing Activation Associate

Job description

The Marketing Activation Associate plays a key role in driving the long-term growth of the Hot Wheels business across LATAM by leading the strategy and execution of key product segments. This role translates consumer, market, and commercial insights into locally relevant brand and portfolio strategies while ensuring flawless execution across cross-functional teams. As the regional brand steward for assigned segments, the role partners closely with Global to influence future product and marketing initiatives that accelerate sustainable business growth. What You’ll Do: Lead the portfolio strategy for assigned Hot Wheels segments, defining the optimal product assortment,pricing recommendations, and volume plan for the LATAM market Execute integrated marketing plans, partnering with internal teams and external agencies to ensure flawless,on-time delivery Manage the segment A&P budget, ensuring efficient investment and alignment with brand and business objectives. Analyze market trends, consumer insights, POS performance, competitive activity, and market share to identify growth opportunities and optimize business decisions. Collaborate cross-functionally with Sales, Demand Planning, Finance, Supply Chain, and Global Marketing to ensure successful execution of portfolio and marketing strategies. Represent the LATAM consumer by providing strategic input to Global teams on product development,innovation, and global marketing initiatives. Own the performance of assigned segments, driving accountability, agility, and continuous improvement to achieve brand and commercial objectives Who We’re Looking For: Bachelor's Degree Marketing, Business, Administrator or related field 1 year Proven experience in brand management, consumer goods, retail or entertainment industries Experience in multinational is a plus. Ideally a car culture fan Growth Mindset: Curiosity, continuous learning,adaptability, and resilience in the face of challenges. Analytical & Strategic Thinking: Strong numerical and analytical skills with the ability to generate insights and propose innovative solutions. Problem-Solving Orientation: Out-of-the-box thinking to address both explicit and implicit business challenges. Holistic Business Understanding: Ability to connect brand, product, financial, and operational perspectives. Technical Proficiency: Advanced Excel and PowerPoint skills; knowledge of Business Process and Tableau is a plus. Collaboration & Communication: Effective teamwork and interpersonal skills to work with crossfunctional and multicultural stakeholders. Languages: Native Spanish and advanced English required Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here! How We Work We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower. We innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking. We execute We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results. Who We Are Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more. Visit us at https and . Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law. CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers