Marketing & AI Executive

Job description

About Us: RecruitGo is a leading Employer of Record (EOR) company specializing in bridging top talent in emerging markets with global clients. Our services enable businesses to hire, manage, and pay employees internationally with ease. We are committed to providing seamless and efficient solutions to our clients and fostering a dynamic and inclusive work environment for our team. Position Overview We are seeking a commercially focused Marketing & AI Executive to take ownership of digital performance, marketing delivery, and the integration of AI-led solutions across the business. This role goes beyond traditional marketing and requires an individual capable of leveraging AI to drive operational efficiency, enhance internal systems, and support business growth. The successful candidate will be responsible not only for improving digital marketing outcomes (SEO, Google Ads, campaigns, and social media), but also for developing AI-driven tools and applications to modernise internal processes such as reporting, documentation, and site-based data capture. Responsibilities Website Management & Digital Performance You will take responsibility for the ongoing management and optimisation of the company’s Joomla website, ensuring it is technically robust, secure, fast, and aligned with business objectives. This includes improving site structure, usability, and performance, and ensuring all internally produced content is implemented and optimised effectively. SEO, AI Search & Organic Growth You will lead SEO strategy with a clear focus on improving organic visibility and driving qualified traffic. This will include: Enhancing on-page and technical SEO Improving keyword rankings across core services Structuring content for visibility within both traditional Google search and AI-driven search results Implementing structured data to improve discoverability Using AI tools to enhance SEO strategy, analysis, and performance insight Google Ads & Paid Media Management You will manage and optimise Google Ads campaigns with a focus on maximising return on investment. This includes improving targeting, reducing cost per lead, and aligning paid campaigns with overall marketing strategy and business priorities. Marketing Campaigns & Lead Generation You will plan, deliver, and continuously refine targeted marketing campaigns to generate new business opportunities. This includes: Developing integrated digital campaigns across website, paid media, and social channels Supporting sector-focused marketing (education, healthcare, commercial, etc.) Driving measurable lead generation through campaign activity Analysing performance and refining campaigns to maximise results Marketing Database Development & Management You will be responsible for developing and maintaining high-quality marketing databases to support business development and campaign activity. This includes: Building segmented contact databases aligned to key target sectors Ensuring data accuracy, quality, and GDPR compliance Supporting targeted outreach and marketing campaigns Enabling data-led decision making for business development Social Media Strategy & Management You will manage and develop a structured social media presence, particularly across LinkedIn. This includes: Planning and delivering consistent, high-quality content Promoting projects, case studies, and business achievements Supporting lead generation and brand visibility Monitoring performance and refining engagement strategies AI Development & Business Process Improvement A critical and distinguishing part of this role is the development and implementation of AI solutions to improve internal business processes. You will be expected to identify opportunities and deliver practical AI applications that enhance efficiency, consistency, and quality across the business, including: Developing AI-driven tools to improve standard forms and documentation Creating automated or semi-automated report writing solutions (e.g. survey reports, condition reports, project documentation) Improving site-based reporting through digital and AI-enabled systems Streamlining data capture, analysis, and output across operational teams Integrating AI tools into everyday workflows to enhance productivity and reduce manual effort This is not a purely conceptual role—the expectation is hands-on development, implementation, and continuous refinement of AI-enabled systems that directly improve operational performance. Conversion Rate Optimisation (CRO) You will analyse user behaviour and improve customer journeys to increase conversion rates. This includes refining website layouts, calls-to-action, and engagement pathways to maximise enquiries and lead generation. Analytics, Tracking & Reporting You will ensure accurate tracking across all channels through Google Analytics 4 and other tools. You will provide structured, data-driven reporting with clear recommendations, demonstrating measurable month-on-month improvement. Key Deliverables The successful candidate will: Manage and optimise the company website Improve SEO performance and AI search visibility Deliver effective Google Ads and paid campaigns Plan and execute targeted marketing campaigns Build and maintain a structured marketing database Deliver consistent and engaging social media activity Develop and implement AI tools to improve reporting, documentation, and operational processes Provide regular, data-led reporting with actionable recommendations Success Criteria Performance will be measured against: Growth in organic website traffic Improved keyword rankings Increased visibility in AI-generated search results Increased qualified lead volume Improved website conversion rates Reduction in cost per lead Increased return on advertising spend Growth and utilisation of marketing databases Measurable campaign performance and lead generation outcomes Successful implementation of AI tools improving internal efficiency and reporting Demonstrable month-on-month performance improvement Required Qualifications: Bachelor's degree in Marketing, Business Administration, Communications, Information Technology, Computer Science, or a related field. At least 3 years of experience in digital marketing. Proven experience in SEO, Google Ads, website management, and lead generation. Proficient in Google Analytics 4 (GA4), Google Search Console, and Google Tag Manager. Experience managing websites using a CMS (Joomla experience is an advantage). Hands-on experience using AI tools (e.g., ChatGPT, Microsoft Copilot, Claude, Gemini) to improve marketing performance or business processes. Experience with marketing automation or workflow tools (e.g., Power Automate, Zapier, Make) is an advantage. Experience in B2B marketing and LinkedIn content or campaign management is preferred. Strong analytical, communication, and problem-solving skills. Able to work independently, manage multiple projects, and deliver measurable results within deadlines. Why RecruitGo? RecruitGo seamlessly links world-class business partners with top-tier global talent in emerging markets. Secure legal employment through our Employer of Record services and embark on a journey to unparalleled professional opportunities. Salary range: USD 1,200–1,600 per month Shift schedule:UK Timezone 8:00 am to 5:00 PM +1 hour lunch break Work set-up: Remote; equipment will be provided Diverse Challenges: Each day offers fresh opportunities and unique challenges that keep your work engaging and rewarding. Team Collaboration: Join forces with a supportive team, where your insights and contributions are valued. Inclusivity: Be part of an inclusive and diverse workplace that values your contributions. Work with the internal team to ensure timely delivery of services to clients and ensure that client expectations are met.