Marketing Analyst

Job description

About Patrianna Patrianna is a fast-scaling iGaming powerhouse headquartered in Gibraltar, with 200+ colleagues across Europe and beyond powering apps and web products for millions of players worldwide. We blend technology, product development, and entertainment to deliver standout social gaming experiences — think tailored strategies, cutting-edge software, and daily innovation in a fully remote-friendly culture. We're ambitious problem-solvers who value speed, ownership, and fresh ideas. Whether you're scaling functions or diving into data, you'll thrive here with the freedom to innovate and grow alongside like-minded people in our ego-free, high-growth environment. THE ROLE As our Marketing Analyst, you'll turn marketing data into actionable insights, optimizing campaigns for our social casino brands and driving real budget impact that directly shapes player experiences for millions worldwide. WHAT YOU'LL DO - Performance Analysis - Analyze campaign performance across channels to spot growth opportunities and boost efficiency through continuous learning and experimentation - Marketing Experimentation - Design and run experiments like Geo-lift tests to prove media spend value, taking ownership of results - Strategic Deep Dives - Lead ad-hoc analysis on issues like ROAS shifts or tracking gaps—working independently with full accountability for outcomes - KPI Excellence - Build and refine daily/weekly dashboards that deliver meaningful insights, not just data - Collaborative Impact - Partner with stakeholders in our flat hierarchy: turn their questions into analysis, then insights into strategies that create real-world results WHAT WE'RE LOOKING FOR - Marketing Expertise - Strong grasp of performance marketing: CPA, ROAS, LTV, attribution in high-pace environments - Technical Skills - Hands-on with tracking tools like Google Analytics 4, AppsFlyer, or Snowplow; solid SQL for querying and data work - Independent Thinking - Self-starter mindset who thrives on learning by doing and tackles business problems with minimal guidance - Visualization Mastery - Experience with Tableau, Looker, or Power BI to make insights clear and actionable for diverse teams - Communication Excellence - Translate complex findings into simple, impactful recommendations for marketers and partners across our global team WHY YOU'LL LOVE IT HERE High Pace, High Growth, Real Impact - Your analysis directly influences budgets for brands serving millions of players. Backed by our expert BI team, you'll enjoy full ownership of your work, flexibility to balance performance with personal well-being, and continuous opportunities to stretch yourself in a dynamic environment where your contributions are recognized and rewarded. Work remotely with cutting-edge tech, grow alongside passionate colleagues who value open communication and mutual respect, and see your efforts create tangible results in the fast-evolving world of social gaming. Equal Opportunities Statement We hire based on skills, drive, and ideas—nothing else. Your background, gender, age, race, ethnicity, disability, sexual orientation, religion, neurodiversity, or educational path will never be a barrier to joining us. We welcome candidates from non-traditional career journeys and value diverse perspectives that fuel our innovation, collaboration, and growth in an environment where everyone can contribute their best work and thrive.