Marketing Analyst

Job description

Bullfinch Recruitment are proud to be partnering with a high-growth social gaming business, delivering innovative, scalable products to a global player base, who are looking for a Marketing Analyst to join their team. The Role As our Marketing Analyst, you'll turn marketing data into actionable insights, optimizing campaigns for our social casino brands and driving real budget impact that directly shapes player experiences for millions worldwide. What you'll do Performance Analysis - Analyze campaign performance across channels to spot growth opportunities and boost efficiency through continuous learning and experimentation Marketing Experimentation - Design and run experiments like Geo-lift tests to prove media spend value, taking ownership of results Strategic Deep Dives - Lead ad-hoc analysis on issues like ROAS shifts or tracking gaps—working independently with full accountability for outcomes KPI Excellence - Build and refine daily/weekly dashboards that deliver meaningful insights, not just data Collaborative Impact - Partner with stakeholders in our flat hierarchy: turn their questions into analysis, then insights into strategies that create real-world results What we're looking for Marketing Expertise - Strong grasp of performance marketing: CPA, ROAS, LTV, attribution in high-pace environments Technical Skills - Hands-on with tracking tools like Google Analytics 4, AppsFlyer, or Snowplow; solid SQL for querying and data work Independent Thinking - Self-starter mindset who thrives on learning by doing and tackles business problems with minimal guidance Visualization Mastery - Experience with Tableau, Looker, or Power BI to make insights clear and actionable for diverse teams Communication Excellence - Translate complex findings into simple, impactful recommendations for marketers and partners across our global team