Marketing Analyst

Job description

*\*\*\* This is where your organization can create a consistent intro to all of your jobs, creating consistency in voice and messaging across all job posts* *\*\*\* C'est ici que votre organisation peut créer une introduction cohérente à tous vos emplois, en créant une cohérence dans la voix et la messagerie dans tous les postes.* We believe in the power of hiring. Because the potential for people to do something outstanding has everything to do with being in the right role, on the right team, at the right time. That’s where Example Corp comes in – from recruiting to on-boarding, we make software to help every company be great at hiring. Example Corp is looking for a **Marketing Ops Analyst** to join our team! Reporting to our Director of Digital Marketing, you'll play a key role in delivering new analytics and dashboards for the marketing team. With a focus on analytics and reporting, this role will help synthesize data that will be used to both tell stories of marketing success and identify opportunities for growth and optimization. Led by marketing operations and in partnership with the entire marketing organization, you'll bring your passion for problem-solving to the table as a marketing intelligence guide, providing campaigns analysis, best practices for campaign tracking and data collection, continuous innovation, and confident communication to our Marketing organization. ## **Who will love this job** - **A data devotee –**you're mildly obsessed with the stories that can be told with data, and you love to spread the word - **An organization connoisseur –**plans and processes are what make you tick. You love spreadsheets and checklists and you don’t care who knows it - **A lover of learning –** you learn quickly because you don't wait for others to guide you; rather, you go out and find the answers with the tools and resources you have - **A collaborative communicator –**understanding sophisticated topics comes easy to you, but you excel just as much in explaining them easily to others - **A natural coach –**you love teaching and enablement comes easy to you; you find fulfillment in mentoring and team leadership ## **What you’ll do** - Build reports and dashboards for the marketing team including return on investment analysis, attribution reporting, campaign performance, funnel conversions, and more - Own our analytics tech stack, along with the reports and dashboards within each (especially Salesforce dashboards, Bizible, Marketo analytics, Google analytics) - Collaborate with key partners on the Marketing, Revenue Analytics, Business Analytics, and Data Engineering teams - Act as the resident expert for Google Tag Manager and conversion tracking, and own our Google Tag Manager instance - Build and own our Chief Marketing Officer dashboard and critical metric visualizations - Surface key metrics, learnings from data and opportunities for optimization during regular presentations to the Marketing Leadership team - Coach marketing managers and campaign managers in identifying the right Key Performance Indicators by campaign type and surfacing insights about their initiatives from the data ## **You should have** - Experience working in a B2B Marketing Ops or Sales Ops environment - Data literacy and analysis; the ability to identify, track, and report off of Key Performance Indicators - Deep knowledge of our marketing tech stack (Salesforce, Google Analytics, Google Tag Manager, Excel, Marketing automation and BI tools) - Strong collaboration skills; excited by solving challenges with a group - Outstanding eye for business and critical thinking - A knack for team leading, coaching, and mentoring - Experience with Marketo, Google Data Studio, and Bizible, a plus - Your own unique talents! If you don’t meet 100% of the qualifications outlined above, tell us why you’d be a great fit for this role in your cover letter *\*\*\* Similar to the introduction that can precede all job descriptions, an outro can also be formatted for consistency on all posts* *\*\*\* Semblable à l'introduction qui peut précéder toutes les descriptions de poste, une outro peut également être formatée pour la cohérence sur tous les messages*