Marketing Analyst II

Job description

We’re looking for a strategic, curious, and highly analytical **Marking Analyst II** to join our Growth team and support Mobility Ware's portfolio of mobile games. In this role, your primary focus will be partnering closely with teams across User Acquisition (UA), Creative, Product, and Finance to help drive smart, data-informed growth decisions. This role is specifically focused on **User Acquisition and Growth Analytics within mobile gaming**. We’re primarily seeking candidates with mobile gaming experience and a strong interest in UA and growth marketing. This is much more than a reporting role. We’re looking for someone who enjoys digging into complex data, identifying meaningful trends and opportunities, and translating insights into clear recommendations that influence strategy. The ideal candidate is both analytical and collaborative, someone who can think critically about performance, communicate insights clearly, and build strong partnerships across teams. You’ll play an important role in shaping acquisition strategy across channels such as Google Ads, Apple Search Ads, Meta, and other ad networks. From campaign performance and creative testing to monetization trends and growth forecasting, your insights will help guide decisions across multiple game titles. --- ## Responsibilities - Partner closely with the User Acquisition team across 2–4 mobile game titles to drive growth through thoughtful, data-informed decision-making - Analyze UA performance data to identify trends, opportunities, risks, and key drivers impacting growth and efficiency - Deliver clear, actionable insights and recommendations around campaign optimization, audience targeting, bidding strategies, creative performance, and budget allocation - Evaluate key performance metrics including ROAS, CPI, retention, LTV, payback periods, and install growth - Design and analyze A/B tests across creative concepts, acquisition channels, targeting strategies, and app store optimization efforts - Collaborate with Creative teams to understand ad performance, funnel conversion, and opportunities for iteration and experimentation - Work cross-functionally with Product, Finance, and Data teams to connect acquisition performance with broader business goals - Build and improve dashboards, reporting frameworks, and analytical tools that help teams make faster, more informed decisions - Conduct competitive and market analysis to identify emerging trends and growth opportunities - Present findings and recommendations clearly and effectively to both technical and non-technical stakeholders - Bring structure, curiosity, and strong analytical thinking to open-ended and ambiguous business questions --- ## Qualifications - 3–5 years of data analytics experience - Strong understanding of and interest in **mobile user acquisition and performance marketing** - Advanced proficiency in Excel or Google Sheets - Strong SQL experience preferred - Experience with analytics and visualization tools such as **Tableau and/or Looker** - Experience using **Python** for data analysis is a plus - Strong problem-solving skills, with the ability to explain not only the answer but also the thinking and analysis behind it - Excellent communication and presentation skills, with the ability to tailor insights to different audiences - Highly organized and detail-oriented, with the ability to balance multiple priorities in a fast-paced environment - Passion for mobile games, experimentation, player behavior, and continuous learning - Collaborative mindset with a proactive and positive approach to problem-solving **A Little Bit About Us:** MobilityWare is one of the leading mobile game publishers of card and puzzle games. With our headquarters in the heart of Orange County and a growing studio in Utah, we’re dedicated to our mission of bringing joy to others one game at a time. Ever since our flagship title Solitaire hit the Apple App Store on the day it opened in 2008, MobilityWare has been entertaining gamers around the world. With a product portfolio that includes beloved hits such as FreeCell, MONOPOLY Solitaire, Spades, Hearts, Mahjong, and Bubble Shooter Pop, our games have been downloaded over 600 MILLION times. MobilityWare was recently named one of Built in LA’s Best Places to Work for the fifth year in a row and we’ve been recognized as one of the Best Places to Work in Orange County five times by the Orange County Business Journal and OC Register. While we’re proud to be the company behind some of mobile gaming’s most popular titles, our most important achievement is creating a work environment that encourages professional growth and prioritizes the wellness of all of our team members. **Do we have your attention yet? Here are just some of the perks of working with us:** - We offer medical (100% paid option), dental (100% paid), vision (100% paid), unlimited PTO/Vacation, life insurance (100% paid), and a 401K with competitive contribution. - Annual, all-inclusive company trip for you and a guest. Previous destinations includeHawaii, a Mexican Riviera Cruise, Las Vegas and Los Cabos! - In the office we offer things like free lunch, free snacks, and free drinks. - Casual workplace that includes a relaxed dress code, plus a newly remodeled office in the heart of Irvine. - Growth, growth, growth - we are growing, and we would love for you to join us on the ride. - Annual Game Jam to show off your creative chops! In compliance with local law, we are disclosing compensation for this role. The range listed is just one component of MobilityWare’ s total compensation package for employees, which may include short- and long-term incentives and program-specific awards. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. Starting pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, certifications, location, business needs, or market demands. This range is based on a full-time position. This range may be modified in the future. The annual base salary pay range for this role is $105,000-$130,000.