Marketing Analyst - Senior

Job description

Overview: SOFTSWISS is hiring a Marketing Analyst - Senior to join our Marketing team. You’ll work across the full B2B customer journey, helping improve pipeline efficiency, conversion performance, and business growth through advanced analytics, forecasting, and experimentation. Purpose of the role: You’ll work with B2B funnel analytics and performance measurement across the customer journey to improve conversion efficiency and business growth You’ll drive data-informed decision-making through forecasting, reporting frameworks, attribution analysis, and business intelligence initiatives You’ll lead CRO and A/B testing initiatives to improve landing page performance, user engagement, and acquisition efficiency You’ll collaborate across Marketing, BizDev, Pre-sales, and Digital teams to identify growth opportunities and improve funnel visibility Key responsibilities: Work with end-to-end B2B funnel analytics across the full customer journey (Lead → MQL → SAL → Contract), monitor conversion performance, identify bottlenecks, and drive optimization initiatives Maintain and enhance KPIs reporting infrastructure and funnel performance frameworks to support operational and strategic decision-making Support forecasting and planning through analysis of pipeline dynamics, lead quality, acquisition efficiency, and conversion trends Prepare monthly and quarterly business performance reviews highlighting key insights, risks, trends, and growth opportunities Own marketing attribution and tracking frameworks, ensuring accurate measurement of lead sources, campaign influence, user journeys, and pipeline contribution Lead the A/B testing and CRO process across landing pages and digital experiences, from hypothesis generation and test setup to analysis and optimization recommendations Analyze user behavior using web and product analytics tools to identify friction points, engagement patterns, and conversion opportunities Collaborate with BizDev, Pre-sales, and Digital teams to improve analytics processes, reporting quality, and revenue impact Required Experience: Russian language proficiency at B2 level or higher and English proficiency at B1–B2 level 5+ years of experience in marketing analytics, growth analytics, performance analytics, digital analytics, or a similar role, preferably within B2B Tech, SaaS, iGaming, or FinTech environments Strong understanding of B2B marketing and sales funnels, including pipeline analytics, conversion measurement, lead quality, and customer journey analysis Hands-on experience with web analytics and tracking, including GA4, GTM, event tracking, UTM parameters, and conversion tracking Strong understanding of digital marketing KPIs, attribution methodologies, acquisition efficiency, and ROI measurement Practical SQL skills and the ability to work independently with data for analytical purposes. Strong Excel or Google Sheets skills for analysis and reporting Experience with BI and visualization tools such as Tableau, Power BI, Data Studio, or similar Experience with A/B testing and CRO, including hypothesis development, experimentation, analysis, and interpretation of results Strong analytical thinking combined with the ability to translate data into practical marketing and business recommendations Strong communication and presentation skills, with the ability to explain analytical insights to both technical and non-technical stakeholders Nice to have: Python experience for data analysis or automation of recurring analytical tasks Experience automating reporting or analytical workflows Experience with AI-assisted analytics, engineering tools, or data pipelines University degree in Marketing, Analytics, Economics, Finance, Mathematics, or a related field Experience working in large international B2B technology companies Previous experience contributing to mentoring, knowledge sharing, or cross-functional analytical initiatives Our Benefits: Private health insurance Sports benefits Comprehensive Mental Health Program Free English lessons (online) Local language courses Paid time off Maternity leave support Referral program rewards Upskilling, internal workshops, and participation in professional conferences and corporate events