Marketing Analyst (Social Insights, Healthcare)

Job description

We're looking for a **Marketing Analyst** with real pharma or healthcare advertising experience to join our analytics team. You'll dig into social media performance, campaign effectiveness, and social listening insights to help shape strategy and improve outcomes for our healthcare and life sciences clients. This isn't a role where you're learning the regulated landscape on the job, we need someone who already understands how therapeutic context, audience sensitivity, and brand nuance shape what the data actually means. You'll report to the **Associate Director of Social Analytics** and work closely with account, content, and strategy teams to make sure every campaign decision is backed by clear, credible insight. ### Responsibilities: - Use social listening tools such as Brandwatch, Sprout Social, Talkwalker, or Sprinklr to monitor online conversations and audience trends across healthcare and pharma audiences - Analyze sentiment, audience behavior, content performance, and emerging trends to uncover insights that are actually actionable, not just observational - Build and maintain clear, visually engaging dashboards for internal teams and client-facing stakeholders - Translate data into strategic recommendations that improve targeting, messaging, channel effectiveness, and campaign performance - Partner with account managers, content creators, and strategy teams to support data-driven decision-making throughout campaign planning and execution - Research emerging trends in social media, digital marketing, and audience behavior specific to healthcare and pharma to inform client strategy - Support reporting deliverables across channels, understanding data structure, tagging, measurement strategy, and reporting requirements - Ensure reporting accuracy, consistency, and clarity across all analytics deliverables - Gather, process, and interpret data from Facebook, Instagram, LinkedIn, X/Twitter, and other relevant channels - Develop regular and ad hoc reports evaluating campaign performance against KPIs ### Requirements: - **2–4 years of experience in marketing analytics within the pharmaceutical or healthcare advertising sector, agency-side pharma experience strongly preferred** - Comfort with the regulated nature of pharma marketing, including awareness of how MLR and compliance considerations shape content and messaging - Experience analyzing performance across social media platforms including Meta, LinkedIn, X/Twitter, and Instagram - Proficiency with social media analytics tools, including Meta Business Suite, LinkedIn Analytics, X/Twitter Analytics, or similar - Experience with social listening platforms such as Brandwatch, Talkwalker, Sprinklr, or Sprout Social - Advanced proficiency in Excel and/or Google Sheets - Experience with data visualization tools such as Tableau, Power BI, or Looker Studio - Familiarity with Google Analytics or other web analytics tools is a plus - Strong ability to interpret data and translate findings into clear, actionable recommendations - Excellent written and verbal communication skills — you can present insights in a way that's compelling and accessible to non-analytical stakeholders - Strong attention to detail and a commitment to reporting accuracy - Collaborative mindset with the ability to thrive in a fast-paced, client-focused environment