Marketing Analytics Lead

Job description

HoneyBook is the leading AI-powered business management platform for service-based business owners. Designed to enhance - not replace - independent professionals. HoneyBook’s AI-powered tools help businesses attract leads, connect with clients, book projects, and manage payments more efficiently. With AI seamlessly integrated into every workflow, entrepreneurs can focus on their craft while scaling their businesses with confidence. Since its founding in 2013, HoneyBook has powered over 25 million client relationships and processed more than $12 billion in transactions, helping independent businesses grow faster and smarter. Our culture is built on five core values that inform everything we do. We encourage collaboration, feedback, ownership, and maintain a growth mindset. We know experience comes in many forms - some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually curious environment and have relevant experience, we encourage you to apply. We are on the search for a Marketing Analytics Lead who will join our Data team in Tel Aviv. As a Marketing Analytics Lead in a Data-Driven company, you will have a significant opportunity for impact and drive the company to new heights. You will influence decision-making processes throughout marketing budget decisions, new user journeys, be a partner to cross-functional teams within data, marketing & Top of Funnel, and drive strategic business decisions that shape the direction of the company. **Here are a few of the things you will do:** - Own end-to-end analytics for marketing and product growth initiatives, directly supporting business strategy and growth, including and not limited to acquisition, lifecycle, and user onboarding. - Act as the primary data owner for the planning, monitoring, and measuring a variety of marketing initiatives, ensuring accuracy, consistency, and trust in decision-making across stakeholders, enabling your stakeholders to learn from data and iterate with confidence. - Translate complex datasets from multiple sources into clear, actionable insights with measurable business impact. - Proactively initiate and perform ad hoc research and deep-dive analyses to surface unknown business opportunities to inform strategic and operational decisions. - Partner with marketing, product, finance and company leadership to drive cross-functional, data-driven outcomes. - Design, improve, and scale analytics infrastructure, data pipelines, and workflows to suit your analytics needs; work hands-on using tools such as SQL, DBT, Looker, and partner closely with Data Engineering and Data Science teams. - Design, execute, and evaluate A/B tests using rigorous statistical methods and well-defined KPIs, including ownership of appropriate KPI selection. - Present insights and recommendations to senior stakeholders with clarity and influence, through written communication, presentations, and via dashboards. - Contribute expertise to shared analytics standards, best practices, and knowledge forums (e.g., Data Guild). **Interested? Here's what we're looking for:** - 3+ years of experience in data analytics roles with expert SQL skills and data visualization tools - Looker, Tableau, PBI, Omni, etc. - 2+ years of experience working in the marketing data analytics field. - Proven track record collaborating with teams to leverage data-driven insights to improve performance. - You have a bias towards action; you don’t wait for someone to tell you what to do and are comfortable working with ambiguity. - You don’t stop once you pull the data; you love turning numbers into actionable insights. - You’re a strong communicator and have an art for communicating complex findings in a simple way. - Your thinking is structured, and you have excellent intuition for numbers and data. - And most importantly, you believe in HoneyBook’s mission and know how you will contribute to our success. ***The good stuff:*** ***Mission-driven:** You'll be joining more than just another startup. Our members’ success is at the heart of everything we do.* ***Impact:** We move quickly and encourage every employee to push the envelope. Our best ideas come from out-of-the-box thinking and innovation; be ready to fail fast and often!* ***Compensation:** We offer a competitive salary and meaningful equity grants.* ***Benefits & perks:** From wellness programs to exceptional family leave policies, the health and happiness of our employees are foremost.* ***Our core values:*** ***People come first:** We prioritize people as we explore opportunities and work through challenges.* ***Raise the bar:** We push for greatness—for ourselves, each other, and our members.* ***Own it:** Trust and ownership let us make decisions with confidence.* ***We love what we do:** We bring passion to our work and love what we create for our members.* ***Keep it real:** Authenticity, respect, and transparency are at our core.* *The opportunity at HoneyBook is huge. Our primary customers today are creative businesses that generate $150M in revenue per year in the US. Founded in 2013, HoneyBook is based in San Francisco and Tel Aviv, has raised $498M, and is funded by Tiger Global Management, Norwest Venture Partners, Aleph, Hillsven Capital, OurCrowd, Durable Capital Partners LP, Vintage Investment Partners, Battery Ventures, Citi Ventures, Zeev Ventures, and 01 Advisors.* **Follow us on** [**LinkedIn**](https://www.linkedin.com/company/honeybook/)**,** [**BuiltIn**](https://builtin.com/company/honeybook) **and** [**Instagram**](https://www.instagram.com/wearehoneybook/) **to catch the latest stories about HoneyBook.** Applicant Information When you apply for a job or an independent contractor/agent position with HoneyBook, we collect the information that you provide in connection with your application. This includes name, contact information, professional credentials and skills, educational and work history, and other information that may be included in a resume or provided during interviews (which may be recorded). This may also include demographic or diversity information that you voluntarily provide. We may also conduct background checks and receive related information. We use applicants’ information to facilitate our recruitment activities and process applications, including evaluating candidates and monitoring recruitment statistics. We use successful applicants’ information to administer the employment or independent contractor relationship. We may also use and disclose applicants’ information (a) to improve our Services, (b) as otherwise necessary to comply with relevant laws, (c) to respond to subpoenas or warrants served on HoneyBook, and (d) to protect and defend the rights or property of HoneyBook or others. Access our [Privacy Policy](https://www.honeybook.com/terms/privacy) .