Marketing Analytics Manager

Job description

Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale — across every customer touchpoint. By combining human instinct with the speed and efficiency of AI, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr’s unified platform provides powerful solutions for every customer-facing team — spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management — enabling enterprises to unify data, break down silos, and act on real-time insights. Today, 1,900+ enterprises and 60% of the Fortune 100 rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide. Job Description What You'll Do Own reporting frameworks for brand, content, lifecycle, customer, and product marketing initiatives Define and track non-demand KPIs such as: Brand awareness, consideration, and engagement Content consumption and influence Website and organic performance (non-paid, non-campaign) Customer engagement, adoption, and retention signals Create reports using data and generate insights to drive all teams to work cohesively, optimizing each to maximize Marketing ROI. Collaborate with cross-functional team members to come up with actionable, high- impact insights across product lines and functions. Drive solutions with the Operations, Tools, Insights, and Enablement teams to optimize the company’s ability to generate more revenue. Develop and implement regular reporting of key performance for content measurement, brand health & digital measurement Communicating findings to stakeholders and taking initiatives for improving business performance. Ensure that data and analysis is presented in a format that is appropriate for a varied audience using data visualization, dashboards, or other methods. Utilize strong database skills to work with large, complex data sets to extract insights. Filter and cleanse unstructured (or ambiguous) data into usable data sets that can be analyzed to extract insights and improve business processes Using advanced analytics and metrics to improve processes and provide data-driven forecasts of potential costs, revenues, and risks of business initiatives. What We're Looking For 7+ years of relevant experience in analytics, marketing operations, or related quantitative role; knowledge of and experience in measurement of non-demand gen activities is an essential skillset. Experience of working in hyper-growth and large tech companies (SaaS experience is preferable) . Meet regularly with stakeholders (Brand, Content, Comms, Product Marketing) to understand their business objectives and translate them into measurable KPIs and reporting frameworks Collaborate with cross-functional teams to ensure measurement aligns with business goals and marketing strategy Present findings and actionable insights to stakeholders in clear, business-friendly formats (dashboards, presentations, reports) Support the development of new measurement methodologies for brand health, content & external communications Filter and cleanse unstructured data to create usable datasets for analysis Use advanced analytics to forecast and evaluate the impact of non-demand gen initiatives A passion for helping organizations understand how to solve problems through analytics. Ability to manage simultaneous tasks in a fast-paced, technology-oriented environment. Familiarity with database technologies and tools (SQL/R/SAS/JMP etc.), data transformation and processing. Experience with any visualization tools such as Power BI, Tableau, Spotfire, Sisense, etc. PowerBI experience is preferred. We focus on our mission : Sprinklr was founded in 2009 to solve a big problem: growing enterprise complexity that separated brands from their customers. Our vision was clear: to unify fragmented teams, tools and data — helping large organizations build deeper, more meaningful connections with the people they serve. Today, Sprinklr has a unified, AI-native platform for four product suites: Sprinklr Service, Sprinklr Social, Sprinklr Marketing, and Sprinklr Insights. Sprinklr is here to do three things: Lead a new category of enterprise software that we call Unified-CXM. Empower companies to deliver next generation, unified engagement journeys that reimagine the customer experience. Create a culture of customer obsession, with trust, teamwork, and accountability. We believe in our product : Customers who value exceptional customer experiences have what they need on our single unified platform, built with an operating system approach on a single codebase. That means that everything — and everyone — can work together to service, respond, sell, and market to customers on the channels they prefer. While Unified Customer Experience Management (Unified-CXM) as a category is just getting started, we are well on our way to creating a no-compromise, unified approach to better customer experiences for the world’s leading enterprise brands. We invest in our people : We offer a comprehensive suite of benefits designed to help each member of our team thrive. Sprinklr believes that you should be able to get the type of care you need for your personal well-being when you need it. We offer you and your family voluntary healthcare coverage in countries where applicable. We believe it is important to take time off – it is essential for your mental and physical wellbeing. We provide Sprinklrites with paid time off to recharge and spend time with loved ones. We want to grow our talent with purpose. Our open Mentoring Program is designed to create meaningful connections that support growth and amplify our focus. To learn more about employee benefits by region, click here . To learn more about all-things-Sprinklr, visit our candidate resource hub here . EEO - Our philosophy : Our goal is to ensure every employee feels like they belong and are operating in a collaborative environment. We fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we’re more innovative, creative, and successful. Sprinklr is proud to be an equal-opportunity workplace and complies with all applicable federal, state, and local fair employment practices laws. We are committed to equal employment opportunity regardless of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable law. Reasonable accommodations are available upon request during the interview process. To request an accommodation, please work directly with your recruitment coordinator or recruiter. Warning about Recruiting Scams: Please be vigilant for recruiting scams impersonating Sprinklr. Sprinklr will never ask you for money, to pay for equipment, or for unnecessary personal information during the interview process. Sprinklr will also never pay in Bitcoin or send email communications from our executives. Please review the Federal Trade Commission's advice to avoid these types of scams. If you are contacted by someone whom you suspect may not be appropriately representing Sprinklr, please do not engage and block their email or phone number immediately.