Marketing and Communications Specialist

Job description

Responsible for developing and coordinating tactical communication plans considering brand positioning strategy to increase recognition, reputation and preference of the company as a strategic sustainability partner for industrial and municipal sector clients in Mexico, integrating media strategy, press, thought leadership, digital marketing, offline and internal marketing efforts, to ensure continuous growth of recognition, reputation and engagement of existing customers, prospects and allies. Creation of creative and impactful communication campaigns that resonate with the target audience and drive brand recognition Plan and create content strategically aligned with brand positioning objectives, value proposition and service/product offerings, ensuring relevance to the company's target audience. Develop and manage the production and distribution of content for social networks, especially LinkedIn, media outlets, media partners and digital channels. Identify new communication and activation opportunities for brand positioning and thought leadership strategies. Develop Inbound marketing campaigns Develop content publishing and distribution processes, adapting formats to digital marketing channels based on content demand trends and branding best practices to achieve continuous innovation Develop a strong network of media contacts Identify and coordinate various external resources for local execution of communication and marketing strategy. Work with sales teams, product/service management, communication and global and regional marketing to develop effective campaigns. Size necessary resources and support the definition and monitoring of the annual regional communication and marketing budget. Establish effective methods for tracking campaign performance and return on investment (ROI) Bachelor's degree in Journalism, Communications, Public Relations or Marketing Fluent English Work experience in the media sector, preferably in media agencies and/or the corporate sector in coordination and external communication management positions dealing with sustainability issues Experience in developing thought leadership programs or campaigns and Inbound Marketing. Strong ability to manage and coordinate teams and external services. Knowledge in project management, event execution and ability to analyze results and apply measures to continuously improve metrics. Solid editorial knowledge and experience to act as content and storytelling developer and Community Manager Fundamental knowledge of production (text, photography, video). Creation and optimization of content for media strategies, digital marketing channels and conversion spaces Experience in developing/creating product launch campaigns. Together, we protect, preserve and regenerate resources, facing today's environmental challenges while creating tomorrow's water treatment and process solutions. As an inclusive company, Veolia is committed to diversity and considers all applications equally, without discrimination. As an inclusive company, Veolia is committed to diversity and gives equal consideration to all applications, without discrimination. Part of Veolia Group, Veolia Water Technologies & Solutions brings together experienced professionals in pursuit of the same goal: to solve the toughest water, wastewater and process challenges around the globe. We’re always looking for passionate and creative people to help us in this mission!