Marketing and Communications Specialist - BLS

Job description

Acute Care Technology At ZOLL, we're passionate about improving patient outcomes and helping save lives. We provide innovative technologies that make a meaningful difference in people's lives. Our medical devices, software and related services are used worldwide to diagnose and treat patients suffering from serious cardiopulmonary and respiratory conditions. The Acute Care Technology division of ZOLL Medical Corporation develops and delivers innovative lifesaving products and software solutions to EMS, hospital, public safety, and military customers globally. Products include AEDs, trauma kits, ventilators, temperature management solutions, and more. Our dedicated employees take pride in their commitment to improving patient outcomes while delivering world-class customer service. At ZOLL, you won’t just have a job. You'll have a career—and a purpose. Join our team. It’s a great time to be a part of ZOLL! Job Summary The Marketing and Communications Specialist – BLS (Public Safety) is a professional who coordinates the development and design of ZOLL's promotional materials for the BLS/Public Safety division, intending to spread brand awareness among fire, police, EMS/ambulance and other public safety agencies, and assist the marketing and public relations teams. They create messaging strategies and marketing campaigns to teach public safety stakeholders more about ZOLL's public safety products (AEDs, monitors and related equipment). Marketing communications specialists may handle online and offline promotional resources and manage the business's social media content across channels. This role requires professionals to use their creativity, adapt to public safety audience preferences and create innovative content. This is a fixed-term engagement to support the BLS/Public Safety marketing function for a defined period. Work on the development and execution of marketing activities to meet project objectives within the BLS/Public Safety marketing plan (digital & traditional) • Develop, edit and produce artwork for promotional, educational and communication material to resonate with public safety audiences (fire, police, EMS/ambulance) • Liaise & collaborate with ZOLL Global Marketing to prepare detail aids, leaflets, posters, localising content and other materials as required • Initiate and build marketing campaigns for public safety target audiences/segments including but not limited to social media, new projects, email marketing, advertisements, marketing materials, webcasts and websites • Assist in creating educational material, sales presentations, proposals, correspondence, and reports as required for the BLS/Public Safety territory teams • Create social media posts, website updates or any / other event-related posts/updates as required • Ensure that all marketing collateral/activities are compliant and that every detail about the product is correct and meets the requirements of the company and relevant public safety regulatory bodies • Build marketing and product knowledge by attending all ZOLL sales & marketing meetings relevant to BLS/Public Safety • Liaise and collaborate with the events team (sales & warehouse & other stakeholders) in managing national conferences and local events for the BLS/Public Safety division (e.g. fire & emergency services expos, police & ambulance conferences) and provide assistance as required with the following: o Design booth artwork and production o Manage approvals and budget o Attend trade shows and public safety/first responder events to increase market knowledge • Support the marketing leadership team through the organisation and administrative support for various BLS/Public Safety projects • Maintain strong communication between marketing executives and internal and external stakeholders, including public safety agencies and tender contacts • Coordinate employee meetings and communications for the marketing department • Maintain executive schedules and oversee project load • Plan, prepare and deliver presentations on behalf of the marketing team • Conduct research for key marketing campaigns and public safety sector tenders • Intimate understanding of traditional and emerging marketing channels • Excellent communication skills • Ability to think creatively and innovatively • Budget-management skills and proficiency • Professional judgment and discretion that comes from years of experience in the field • Analytical skills to forecast and identify trends and challenges • Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc. Requirements: Minimum 3 years marketing experience; experience in the medical device, government or public safety sector highly regarded Tertiary qualifications in marketing or business discipline Knowledge of, or strong interest in, the public safety/emergency services sector (fire, police, EMS/ambulance) Analytical skills to forecast and identify trends and challenges Budget management skills and proficiency Experience in delivering high volume projects simultaneously with tight deadlines, suited to a fixed-term/project-based engagement Desirable to have relevant sales or government/tender experience Strong communication skills Attention to detail Flexible and adaptable to changing needs