Marketing Associate

Job description

**About the Company** Dirac is on a mission to reindustrialize The West. American manufacturing is broken—burdened by inefficiency, bureaucracy, and outdated processes. We are pioneering Model-Based Manufacturing, where context-aware production planning informs design in real-time—eliminating the disconnect between engineering and manufacturing. Our platform automates what can be automated and captures tribal knowledge where automation falls short, creating a seamless system for building at scale. We're building the tools modern manufacturers need to move faster and build better, the pillars of a more abundant future. We are a mission-driven company of world-class engineers and operators with a culture of high trust, high agency, and high autonomy. **How You Will Contribute** You’ll own and run our marketing and growth engine—ads, content, SEO, sponsorships, and more. You’ll take over work we’ve previously split between agencies and team members, bringing it fully in-house so you can execute end-to-end and move fast. You’ll measure, improve, and iterate, driving leads, awareness, and ROI across our core channels. **What You’ll Do** - *Own the Growth Strategy* – Define and execute our marketing plan in partnership with leadership. You’ll manage the budget, set priorities, and be accountable for results. - *Run Paid Campaigns* – Personally manage our Ad spend across all digital channels. Test, refine, and optimize for CAC and ROI. - *Drive Content Creation* – Write long-form and short-form content—case studies, blog posts, thought leadership, and social posts—on behalf of executives, product, and sales teams. - *Manage Web Presence* – Own updates to our site, publish new content, manage sitemaps, and ensure SEO best practices are in place. - *Lead SEO & Optimization* – Conduct keyword research, track rankings, and make hands-on improvements to drive organic traffic. - *Measure & Report* – Track lead volume, CAC, ad performance, content output, and brand reach. Share clear reports and insights with the team. - *Experiment & Iterate* – Test new channels, content formats, and growth tactics to keep us ahead of the curve. **What You Bring** - Strong writing skills—you can create clear, compelling content for technical and business audiences. - Comfort with paid advertising platforms, including LinkedIn Ads and Reddit Ads. - High agency and execution—you move fast, stay organized, and take full ownership from idea to result. - Curiosity and adaptability—you’re willing to learn new tools and approaches to get better results. - Basic technical comfort—able to work in Webflow, manage SEO tools, and set up analytics tracking. - Interest in manufacturing, engineering, or industrial tech. - Strong love for your country—a conviction around the importance of restoring American superiority in manufacturing and a strong belief the the virtues of a world that follows the example we set here in these United States. **Nice To Have** - Experience with Webflow, HubSpot, data enhancement, and other related marketing tools. - Knowledge of SEO best practices, from keyword research to on-page optimization. - Familiarity with industrial or manufacturing sectors. - Design experience: Figma, Canva, etc. - Exposure to B2B SaaS or technical marketing. - Technical competence as evidenced by the ability to write basic Python scripts, or others collect, prepare and parse data. New York Pay Range $70,000—$100,000 USD **Equal Opportunity Employer** Dirac is an Equal Opportunity Employer; employment with Dirac is governed on the basis of merit, competence and qualifications and will not be influenced in any manner by race, color, religion, gender, national origin/ethnicity, veteran status, disability status, age, sexual orientation, gender identity, marital status, mental or physical disability or any other legally protected status. **Location & Travel** This role is fully in-person at our NYC office. **Eligibility** Employment is restricted to **U.S. Persons** as defined by **ITAR (22 CFR §120.15)** **Benefits:** - Health, Dental, Vision Insurance: Comprehensive coverage to ensure you and your family stay healthy. - Generous Paid Time Off: Enjoy flexible, high-trust PTO and sick leave. - Stock Options: Participate in our success with a generous stock option plan. - Commuter Benefits (NYC): Save on transportation costs with our commuter benefits program.