Marketing Associate

Job description

Echelon Fitness is a global leader in connected fitness technology, combining innovative fitness equipment, AI-driven software, and premium digital content across home and commercial markets. We are looking for a Performance Marketing Associate to support our Head of Growth Marketing in executing and optimizing Echelon’s direct-to-consumer marketing initiatives. This role will help drive customer acquisition, improve website performance, and support digital marketing campaigns across multiple channels. This is an excellent opportunity for someone with a foundational understanding of D2C marketing, eCommerce, and Shopify, who wants to grow in a fast-paced, high-growth marketing environment. Key Responsibilities: Assist in executing performance marketing campaigns across paid media, email, and website promotions Support updates and edits to the Shopify website, including product pages, landing pages, and promotional banners Help manage and coordinate product launches and promotional campaigns on Work closely with creative and marketing teams to update digital assets and landing pages Monitor website content to ensure promotions, messaging, and pricing are accurate Assist with campaign reporting and performance tracking Support A/B testing initiatives to improve website conversion rates Coordinate with marketing, product, and eCommerce teams on campaign execution Qualifications: 1–3 years experience in digital marketing, performance marketing, or eCommerce Basic understanding of direct-to-consumer marketing and customer acquisition funnels Experience working with Shopify (product updates, page edits, promotions) Familiarity with email marketing platforms such as Klaviyo Strong attention to detail and ability to manage multiple projects Comfortable working in a fast-paced, collaborative environment Preferred Experience: Experience supporting paid media campaigns (Meta, Google, TikTok) Familiarity with conversion rate optimization and A/B testing Experience working with consumer brands or fitness/wellness companies Basic knowledge of analytics tools such as Google Analytics or Shopify reporting Why Join Echelon: Work with one of the fastest-growing brands in connected fitness Gains hands-on experience in performance marketing and eCommerce growth Work closely with senior marketing leadership and high-impact campaigns Be part of a company launching innovative fitness technology worldwide Benefits: 401(k) 401(k) matching Dental insurance Health insurance Life insurance Paid time off Vision insurance Experience: Google Analytics: 1 year (Required) Shopify: 1 year (Required) Work Location: In person We are Echelon, a global fitness, wellness, and sports leader! Welcome to the heartbeat of Echelon Fitness, where we're not just raising the bar; we're rewriting the entire fitness playbook. Think of us as the rebels of the fitness world—the ones who dare to blur the lines between sweat sessions and entertainment extravaganzas. Here at Echelon, we're more than just a company; we're a movement. Picture a team of driven individuals who eat challenges for breakfast and wash them down with a protein shake. We're the tech junkies, the fitness fanatics, the creative sparks, and the unapologetic dreamers, all converging to create something truly extraordinary. So, if you're ready to break free from the ordinary and dive headfirst into a world where fitness meets multimedia magic, you've found your tribe. Join us as we redefine what it means to break a sweat and break boundaries simultaneously. With Echelon Fitness, the future of fitness isn't just bright—it's downright exhilarating. Let's rewrite the rules together.