Marketing Associate

Job description

**Who We Are** Novir is an emerging diagnostic biotechnology company with an unmatched team of professionals and trusted partners delivering smart, fast and flexible testing solutions supported by reliable, cost-effective screening products and best-in-class technology. **Our Values** **Care for Tomorrow.** Create a lasting, positive difference in the lives of others. Serve people with compassion and understanding. Recognize what truly matters and center every action around meeting the needs of our community both now and into the future. **Delight our Customers.** Appreciate every interaction with our customers and find ways to bring them joy. See through the Customer’s eyes, understand and anticipate their needs to consistently deliver solutions exceeding their expectations. **Be Bold – Say It.** Be direct and open. Speak with honesty and courage, and respect others for doing the same. Say what you think, embrace passionate debate, and always bring the issue to the table. Communicate with confidence. **Bring Your Best Self.** Show up and be authentic. Utilize your greatest strengths and stay true to who you are. Bring positive energy, be genuine in your approach, and continually seek ways to grow. Be uncompromisingly you. **Innovate Relentlessly.** Explore new possibilities and be willing to take a risk. Challenge status quo. Try new ideas, learn from mistakes, and rally the team to raise the bar. The Marketing Associate will support Novir's growth strategy by generating and nurturing qualified leads, maintaining accurate marketing and prospect data, and planning and coordinating trade shows and industry events. This person will work closely with Marketing, Sales, and Customer Success, to identify prospective customers, develop meaningful engagement throughout the buyer journey, and ensure Novir is represented professionally and consistently at industry events. The ideal candidate is a **get-it-done marketer** who can manage multiple priorities, pay close attention to details, and take ownership of projects from planning through execution. ### What You'll Do: **Lead Generation & Prospecting** - Support the development and execution of lead-generation campaigns across email, digital, social, events, and other channels. - Research target markets, organizations, and prospective customers to identify new business opportunities. - Build and maintain prospect lists and ensure contact and company information is accurate and up to date. - Support outbound prospecting initiatives. **Lead Nurturing & Marketing Automation** - Develop and execute lead-nurturing campaigns that move prospects through the customer journey. - Create and coordinate email communications, follow-up campaigns, and other touchpoints designed to keep Novir top of mind. - Segment prospects and customers based on industry, business needs, engagement, and stage in the sales process. - Monitor engagement and follow up on marketing activity to identify opportunities for outreach. - Maintain accurate lead and campaign data in HubSpot. - Track lead progression and help identify opportunities to improve conversion from marketing engagement to customer onboarding. - Support reporting on lead generation, campaign performance, and pipeline contribution. **Trade Show & Event Planning** - Own the planning and coordination of trade shows, conferences, and industry events. - Maintain the annual trade show and event calendar, including deadlines, budgets, sponsorships, registrations, and logistics. - Coordinate booth reservations, sponsorships, shipping, promotional materials, signage, collateral, and other event needs. - Coordinate pre-event marketing campaigns, including email outreach and social promotion. - Manage onsite logistics and ensure a professional and consistent Novir presence. - Coordinate post-event follow-up, including lead entry, lead assignment, nurturing campaigns, and reporting. - Track event ROI. **Marketing Support** - Assist with development and distribution of marketing materials, presentations, sales collateral, and digital content. - Support Novir's social media and email marketing initiatives. - Support other marketing initiatives and projects as the business grows. ### Key Experience We're Looking For: - Bachelor's degree in marketing, business, or a related field. - 3+ years of experience in marketing, lead generation, demand generation, event marketing, or a related role. - Experience with CRM and marketing automation platforms; **HubSpot experience strongly preferred**. - Strong organizational and project-management skills. - Excellent written and verbal communication skills. - Strong attention to detail and ability to manage multiple projects simultaneously. - Strong analytical mindset with the ability to track and interpret campaign and event performance. ### Who You Are: - **You’re A Strong Communicator:** You are comfortable communicating with clients and internal team members clearly and concisely - **You’re Organized:** You have strong attention to detail, never miss the little things, and have focused productivity and accuracy - **You're Driven****:** You are a self-starter, but aren’t afraid to ask for direction ### Perks of Working @ Novir - Competitive total compensation offerings - Generous paid time off policy - Medical, dental and vision insurance, some of which is covered by the company - Company provided Disability and Life Insurance - A friendly office atmosphere in our office space in Miilwaukee's Third Ward - Opportunity to build something incredible while being surrounded by intelligent, hardworking and motivated coworkers