Marketing Associate

Job description

Marketing Associate Location: Norcross Working hours: DEUTZ is one of the world’s leading manufacturers of innovative drive systems. Its core competences are the development, production, distribution and servicing of diesel, gas and electric drivetrains for professional applications that is used in construction equipment, agricultural machinery, material handling equipment, stationary equipment, commercial vehicles, rail vehicles and other applications. Job Summary The Marketing Associate will play a key role in the DEUTZ Corporation Marketing Department by creating tools that support engine, service and parts sales, with an emphasis on BU: Service engagement and lead generation. This graphic -intensive position will be responsible for translating strategy into field ready assets. Additionally, this role will provide content and direction in regard to social media postings, as well as social media KPI summary metrics. The Marketing Specialist will also apply best practices, while being responsible for providing deliverables compliant with our newly introduced DEUTZ global branding guidelines. Additionally, the Marketing Associate will provide occasional guidance / approval to vendors producing vehicle wraps and other various materials. This position may also occasionally assist in organizing trade shows and other significant events. The ideal candidate must have an enthusiastic attitude and a results-driven spirit. The Marketing Associate will liaise with the Marketing Director, Marketing Project Manager, Chief Sales Officer, and team members from various departments. Essential Duties and Responsibilities Help bring the newly created DEUTZ logo to life, across all of our BUs, by utilizing the newly created global brand guidelines to produce new content and ensure guidelines are maintained in existing areas, such as the company store. Create assets needed for DEUTZ websites (DEUTZ Corporation and BU Service), product or event specific landing pages, and social media platforms. Create impactful POS marketing collateral, including flyers, promotional materials , and other support materials for engine sales teams, key account managers, and DPC / DSC service sales managers. Coordination with sales to align timing and messaging of campaigns that are tied to measurable KPIs (leads, conversions). Assist with gathering field feedback to inform future content iterations. Assist occasionally with DEUTZ trade shows by helping with organization and logistics. Perform other duties as assigned. Other Qualifications Exceptional attention to detail and follow-through under tight timelines and pressured situations Strong problem-solving skills. Excellent communication skills, both oral and written, with the ability to work with multiple departments and personalities. Strong time management skills with the ability to multitask, work in a fast-paced environment with changing priorities and remain calm under pressure. Excellent communication skills, both oral and written, with the ability to work with multiple departments and personalities. Strong customer-focused work ethic. Exceptional attention to detail and follow-through under tight timelines and pressured situations. Strong problem-solving skills with the ability to accurately solve problems. Strong time management skills with the ability to multitask, work in a fast-paced environment with changing priorities and remain calm under pressure. Supervisory Responsibility Individual Contributor Travel Requirements Anticipated domestic and international travel is approximately 0-10% depending on business needs. Minimum Requirements Demonstrable knowledge of marketing best practices. 2 years of social media content creation with the ability to interpret KPI results to pivot as needed Progressive graphic design experience with 2+ years of work experience Strong comfort level with AI tools to help produce marketing collateral High competency levels in Adobe Photoshop and Canva Comfortable with Microsoft Office, especially Outlook, Word and Excel. Preferred Requirements Bachelors Degree with a concentration in Graphic Design or Marketing Physical Requirements Employee must be able to regularly lift 15 pounds and occasionally up to 50 pounds. While performing the duties of this job, the employee is in an office. The noise level in the work environment is usually quiet to moderate. Daily concentration, sitting, communication, verbal, standing, hearing/listening, lifting and bending EEO Statement DEUTZ is an equal opportunity employer and considers all applicants for employment based on merit, competence, performance, and business needs. We do not discriminate on the bases of any status protected under federal, state, or local law. Applicants will be considered regardless of their race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state, or local law. In addition to complying with all applicable laws, DEUTZ also has a strong corporate commitment to inclusion.