Marketing Associate - Music

Job description

Job Summary: JOB DESCRIPTION – Marketing Associate - Music Location: Melbourne, Australia Division: Marketing Contract Terms: 12-month contract (Parental Leave Cover) THE TEAM The Marketing team oversees all campaigns for Ticketmaster and Moshtix clients and consumers. They work in accordance with local marketing strategies to maximise ticket sales across multiple events. The Marketing team provides marketing services support across all areas of the business and develop/drive new marketing initiatives to support Ticketmaster products. THE JOB This position is responsible for assisting the Marketing Manager in the Music Marketing team by supporting the implementation of a range of marketing deliverables across the Ticketmaster, Moshtix and Universe brands. These include curating the content for the website, regular email communications, database marketing, developing marketing plans for music & touring events, social media, performance marketing, and executing long-form B2C and B2B content. WHAT YOU WILL BE DOING · Support the development and implementation of marketing plans to drive ticket sales across Moshtix and Ticketmaster. · Execute and optimise paid social campaigns, including performance monitoring, reporting, insights and recommendations. · Produce and proof all marketing eDMs, newsletters, presales, ticket offers and seasonal campaigns, ensuring accuracy and brand consistency (via Braze & Salesforce Marketing Cloud) · Build, update and maintain campaign landing pages, website content schedules and digital asset libraries. · Create, write, edit and proof content across websites, emails, newsletters, social media, digital banners and other marketing channels. · Ensure all content follows SEO & AEO (AI optimisation) best practice and adheres to brand tone of voice and style guidelines. · Leverage AI tools to streamline processes and marketing activations · Manage creative campaign elements including asset production, copywriting, social media coordination, face-to-camera content and live event promotional content where required. · Support key announcements and time‑sensitive campaigns, including occasional work outside standard hours. · Develop and maintain performance marketing briefs, insertion orders and invoicing as required. · Generate campaign reports, analyse results and share insights with internal teams, clients and senior stakeholders. · Collaborate with Marketing, Performance, Creative and Client Management teams to deliver high‑quality campaigns aligned to client objectives. · Maintain accurate web statistics and post‑campaign analysis for internal reporting. · Build and manage timelines, ensuring deadlines are met and expectations are clearly communicated. · Support Music Client Marketing Managers and contribute to new or existing business initiatives as needed. · Assist with content execution for Moshtix & Ticketmaster B2B campaigns - including eDM comms, long-form articles on the B2B website and LinkedIn posts. · Establish and maintain strong working relationships with internal teams, external clients and industry partners. YOU (BEHAVIOURAL SKILLS) · Demonstrating strong communication skills, both written and verbal. Must be able to build effective relationships with a broad range of people. Effective listening skills are also paramount. · Ability to relate to people on all levels by quickly establishing rapport. · Proven ability to effectively manage time to ensure marketing deadlines and business needs are met – strong prioritisation skills. · Must demonstrate a high level of PC literacy, including experience across social platforms and digital performance marketing. An exposure to HTML and database marketing would be advantageous. · Must demonstrate a high level of attention to detail. · Ability to identify potential problems and devise and implement strategies to resolve the problem. · Demonstrated ability to accommodate and adapt to changing needs of the business in a highly pressured working environment. Also demonstrates the ability to work effectively under pressure to meet tight deadlines. · Have a passion for the music and entertainment industry, and a can-do attitude. LIFE AT TICKETMASTER We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company. Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world’s largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision. We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you. Our work is guided by our values: Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen. Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive EQUAL OPPORTUNITIES We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities. #LI-NL1 #Moshtix #LI-Onsite Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.